What is Scalenut’s Marketing Copywriter?
Scalenut has several AI tools to help improve your copywriting endeavours.
A Marketing Copywriter crafts persuasive, conversion-driven content—known as copy—designed to engage audiences and drive action across various marketing channels. From product descriptions and ad copy to email hooks and landing page intros, every word is shaped with intent.
As Scalenut evolves from a traditional SEO platform into a GEO-first content engine, these templates play a crucial role in helping creators and marketers build content that’s not only keyword-optimized, but also contextually rich and generative engine-ready.
Scalenut offers 40+ Marketing Copywriting Templates—each tailored to specific formats and intent, making it easier to produce high-performing copy in minutes.
Getting Started With the Marketing Copywriter
To begin, head to your Scalenut Dashboard and click on ‘Marketing Copywriter’ from the profile section on the right. This will open the gateway to all available templates.
How to create a new Marketing Document?
The ‘Templates’ section opens by default when you click on the ‘Marketing Copywriter’. Choose an appropriate option from the list of templates available, or use the Search bar to find the right one for your needs.
Creating a Product Description Using Scalenut’s Marketing Copywriter
Scalenut’s Product Description template helps you generate compelling, conversion-ready descriptions in seconds—perfectly tuned for GEO (Generative Engine Optimization) and multi-platform visibility. Let’s consider that you want to create a Product Description.
On the redirected template screen, here’s all you can do/fill -
1. Brand - Mention your product or brand name—this helps personalize the output.
2. Description - Add a brief overview of the product. Include key features, value proposition, or use case to help the AI understand what to focus on.
3. Tone - Specify the tone you want the content in. This could be: formal, witty, friendly, funny etc. This helps shape how your brand voice is perceived across regions and platforms.
4. Meta Title & Description Toggle - Enable this if you also want Scalenut to generate SEO-friendly meta tags alongside your product copy—ideal for optimizing product pages.
Once all fields are filled, click the Generate button to see tailored outputs. You can then choose to:
Add to Editor
Generate More
Like/Dislike Responses for better learning and refinement
Note: It is essential to understand that the input levels may vary depending on your chosen template.
Accessing an already-created AI document
If you have previously generated some documents via the Scalenut Marketing Copywriter and want to access them, click on the ‘Documents’ section inside the Marketing Copywriter.
