How to conduct social listening?
You can effectively conduct social listening with Scalenut’s Article Writer.
Scalenut’s Article Writer (Cruise Mode) empowers you to create engaging, relevant, and high-quality content by leveraging AI-suggested questions that are aligned with GEO (Generative Engine Optimization) principles.
The ‘Questions’ tab aggregates real user queries from platforms like Google, Quora, and Reddit, helping you understand user intent, uncover pain points, and generate content that truly connects with your audience — not just for search, but for generative discovery and content relevance.
Here’s how to use this feature effectively within your GEO-driven content creation workflow:
STEP 1
Log in to your Scalenut account and navigate to the Article Writer (Cruise Mode) under GEO Core.
STEP 2
Assuming you already have a first draft generated, click on ‘Status’ to access the editor screen.
STEP 3
In the editor, go to the ‘Detailed Report’ tab under the Research section.
STEP 4
Within the Detailed Report, select the ‘Questions’ section.
STEP 5
You'll find questions collected from Google, Quora, and Reddit in the ‘All’ section. You can filter these questions by platform using the icons at the top.
Additionally, Scalenut’s AI-powered engine offers generative question suggestions under the AI prompt — these are crafted to spark deeper engagement and cover potential content gaps, which is crucial for your GEO strategy.
STEP 6
To enrich your content outline or brief, click ‘Insert as a FAQ’ to directly add any question to your article’s FAQ section.
STEP 7
You can also include questions in your ‘General Guidelines’ section as references. Simply click on ‘Insert as a Reference’ — perfect for guiding writers or adding structured prompts to your brief.
STEP 8
Need to leave notes for your team or writers? You can:
Add internal comments to any question
Delete questions you no longer need
Just use the icons next to each added reference.
Using the 'Questions' Tab Within the AI Editor for GEO Content
Scalenut's AI GEO Editor integrates seamlessly with the Questions functionality, allowing you to incorporate real and AI-suggested questions directly into your content as part of your Generative Engine Optimization workflow.
STEP 1
Inside the editor, locate the ‘Questions’ tab on the right-hand sidebar.
STEP 2
Browse and click on any relevant question to insert it into your content instantly.
STEP 3
Want an AI-generated answer to a question? Just click on the Robot icon next to the question. Scalenut's AI will generate a high-quality, context-aware response that aligns with your content tone and topic — ideal for enhancing GEO-relevant content.
Why Use Questions for GEO?
In the world of Generative Engine Optimization, content is not just about keywords — it’s about addressing real user needs, predicting their next question, and providing valuable, discoverable answers. Using community-driven and AI-generated questions allows you to:
Enhance reader engagement
Fill content gaps your competitors may overlook
Future-proof your content for emerging generative platforms and discovery engines