Advice and answers from the Scalenut Team

Written by Meenakshi Majumder

Understanding SEO Score

Elevate your SEO game and achieve higher rankings with our expert tips on maximizing your SEO score.

What is an SEO Score?

SEO Score is like a game of limbo - how low can you go in terms of bounce rate, page load time, and other technical factors while staying in the good books of the search engine overlords?

But don't let the numbers get you down - with a little effort and some clever optimization techniques, you, too, can ace the SEO score game and get your website to the top of the search results.

Importance of SEO Score

SEO, or search engine optimization, is critical for a website's success in today's digital landscape. Here are some reasons why SEO is important for a website:

  • Increased Visibility: Optimizing your website for search engines can increase your website's visibility in search engine results pages (SERPs), making it easier for potential customers to find you online.
  • Organic Traffic: SEO can help drive more organic traffic to your website. Organic traffic refers to visitors who visit your website through non-paid search engine results, which means they are more likely to be interested in your products or services.
  • Improved User Experience: SEO focuses on optimizing a website's structure, content, and other technical elements to make it more user-friendly, which can improve the overall user experience.
  • Higher Conversion Rates: A well-optimized website is more likely to convert visitors into customers, resulting in increased revenue and profits for your business.
  • Long-term Strategy: SEO is a long-term strategy that can have lasting benefits for your website's online presence. You can maintain and improve your search rankings over time by continually optimizing your website.

What are the Parameters that Govern the SEO Score of your Website?


Key terms, or keywords, are specific words or phrases that users typically search for information about a particular topic. These keywords are crucial because they help search engines like Google understand what a particular webpage is about and match it with relevant search queries.


Content depth is essential for SEO because search engines like Google prefer to rank content that provides comprehensive and in-depth information. In short, the more comprehensive and detailed the content, the better it is for SEO.


Keyword density refers to the percentage of times a particular keyword or phrase appears on a webpage in relation to the total number of words on that page. In other words, it is the ratio of the number of times a keyword is used to the total number of words on the page.


An H1 heading, or Heading 1, is an HTML tag that indicates a webpage's main heading or title. It is the most important heading tag, typically used once per webpage.

In terms of SEO, using an H1 tag for the main heading of a webpage can help search engines understand the main topic or theme of the page. It helps improve the webpage's visibility and relevance on search engine results pages (SERPs) for relevant search queries.

5. H2-H6 HEADING -

H2 to H6 are also HTML tags that indicate subheadings or headings of decreasing levels of importance on a webpage, with H2 being the second most important heading after H1.

Using H2 to H6 tags helps structure a webpage's content, making it easier for users to read and navigate. 


Meta tags are snippets of HTML code that provide information about a webpage to search engines and other online platforms. They are included in the head section of a webpage and are not visible to users when they visit the page.


Featured snippets, also known as "answer boxes," "rich snippets," or "position zero," are a type of organic search result that appears at the top of Google's search engine results pages (SERPs). They help provide users with a quick and direct answer to their search query without having to click through to a website.

 8. LINKS -

Links, also known as hyperlinks, are an important component of search engine optimization (SEO). A link is a clickable connection that allows users to navigate between web pages or different sections of the same webpage.

In SEO, there are two types of links: Internal links, which point to other pages within the same website and help establish its hierarchy, and External links, which point to other websites and can boost a website's credibility and authority if linked by reputable sources.

9. URL -

URL, or Uniform Resource Locator, is the web address of a webpage that appears in the browser's address bar. URLs play an important role in SEO as they provide information to users and search engines about the content and structure of a webpage.