Understanding Sentiment in Mentions
Overview
Sentiment plays a critical role in understanding how your brand is perceived across Reddit. In Social UpReach, sentiment tags are designed to help you quickly assess the tone of direct mentions — so you can prioritize the conversations that matter most.
This guide explains what sentiment tags are, where they appear, and how to use them to make informed decisions as part of your Reddit monitoring and engagement strategy.
What Are Sentiment Tags?
Sentiment tags are AI-powered classifications that label Reddit mentions as Positive, Neutral, or Negative, based on the tone and context of the content. These tags help you quickly understand how a post or comment reflects on your brand, product, or competitors.
Each sentiment tag is determined using natural language processing (NLP) that analyzes:
The tone of the language used in the post or comment
The presence of emotionally charged words or phrases
Contextual cues that indicate praise, criticism, or neutrality
Where Are Sentiment Tags Shown?
Sentiment tags are only visible in the Mentions section of Social UpReach. This section is designed to surface direct references to your brand or competitors from both Reddit posts and comments.
When browsing Mentions, each entry includes:
A sentiment tag (Positive, Neutral, or Negative)
Relevance score
Subreddit context
AI-generated recommendation for next steps
This makes the Mentions section ideal for reputation management, customer feedback analysis, and brand sentiment tracking.
How to Use Sentiment Tags Effectively
Here are a few practical ways to leverage sentiment tags in your workflow:
Prioritize Responses
Negative sentiment: Quickly spot and address complaints, misinformation, or issues before they escalate.
Positive sentiment: Amplify praise, success stories, and customer wins to build brand trust.
Neutral sentiment: Monitor for shifts in tone or context that may require future action.
Track Brand Health Over Time
While individual mentions offer insight, reviewing overall sentiment distribution can help you understand:
How brand perception is evolving
The impact of recent product launches or announcements
Which competitors are being discussed more positively or negatively
Detect Early Signals
Sentiment tags act as an early-warning system for both PR risks and potential viral opportunities. Regularly monitoring negative and positive spikes helps you stay ahead of emerging narratives.
Summary
Feature: Available in the Mentions section only
Types of Tags: Positive, Neutral, Negative
How It Works: AI analyzes tone, keywords, and context to classify mentions
Use Cases: Reputation management, customer feedback, and trend analysis
Pro Tip:
Use the Filter by Sentiment option in the Mentions section to zero in on conversations that need immediate attention — whether it's to resolve an issue or boost a great mention.
