Setting Up Social UpReach for Brand Monitoring on Reddit
Social UpReach is your go-to Reddit intelligence tool designed to help brands monitor conversations, identify trends, and engage strategically across Reddit. With its real-time tracking and AI-powered insights, Social UpReach makes it easy to uncover what’s gaining traction in your industry — so you can stay informed, react faster, and make smarter decisions.
This article walks you through how to use Social UpReach specifically for monitoring industry trends, from setup to ongoing tracking and analysis.
Getting Started: Set Up for Industry Trend Monitoring
Before diving into trend tracking, ensure your Social UpReach workspace is properly configured to surface the most relevant Reddit discussions for your niche or industry.
Step 1: Access the Tool
From your Scalenut dashboard, navigate to the left-side panel and click on Social UpReach. This will open the main dashboard where you’ll configure tracking preferences and view Reddit insights.
Step 2: Enter Brand & Domain Details
While this step is brand-focused, it’s essential for trend tracking too — as Social UpReach uses your brand context to surface industry-adjacent discussions.
Company Name: Add your business or brand name.
Domain: Enter your primary website URL.
Country: Select the country or region where your market or audience is located.
Click Get Started to proceed.
Step 3: Define What Trends to Track
This part is key — your ability to monitor industry trends depends on how well you define keywords, competitors, and subreddits.
1. Review & Edit Your Company Description
Social UpReach auto-generates a brief description of your brand to help surface relevant Reddit content. This company profile guides how the tool interprets and ranks mentions.
Here’s what you can do:
Review the generated description to ensure it reflects your brand's tone, offering, and positioning.
Edit or rewrite the description if needed to better align with your messaging.
Keep it concise but descriptive — around 300–500 characters is ideal.
Why it matters: A strong, clear brand description improves the AI's ability to identify relevant threads, sentiment, and contextual trends.
2. Review & Edit Keywords
Social UpReach suggests a list of relevant terms based on your brand and category. You should:
Keep broad industry terms (e.g., CRM tools, fitness apps, AI content tools)
Add emerging trend-related keywords (e.g., zero-party data, creator economy, voice search)
Include product categories, technologies, or user problems your industry is discussing
Pro Tip: Use a mix of specific and general terms to capture both niche and big-picture trends.
3. Add Competitors
Competitor mentions often surface early signs of market shifts. Add direct and indirect competitors whose Reddit presence you want to monitor. This will help you:
Benchmark discussions
See what features or messages are resonating
Spot product comparisons and user preferences
4. Choose Subreddit Groups
Select subreddits most relevant to your domain — such as industry-specific, product-focused, tech, or user behavior communities.
You can:
Select from the suggested list
Manually add specific subreddit groups using + Add Subreddit Group
Examples: r/Entrepreneur, r/SaaS, r/SEO, r/Productivity, r/Marketing, r/AItools
Click Start Analysis once you're done to begin tracking Reddit discussions.
Navigating the Dashboard to Spot Trends
Once setup is complete, the dashboard becomes your command center. For trend monitoring, focus on three core sections:
SERP Threads – Discover Reddit posts that are gaining visibility outside of Reddit by ranking on Google.
Latest Threads – Track real-time Reddit discussions as they emerge.
Mentions – See direct references to your brand, product, or competitors.
Settings Panel (Top Right Side of the Dashboard)
On the top-right side of the dashboard, you’ll find the Settings panel. This section allows you to customize how Social UpReach interprets and responds to Reddit mentions based on your brand’s unique identity and monitoring preferences.
The following options are available in the Settings panel:
Brand Description: Review and update your company’s description to ensure it accurately reflects your brand.
Tone: Set your brand’s preferred tone for Reddit interactions (e.g., friendly, informative, witty).
Persona: Define the brand personality that guides how the AI crafts responses.
AI Context: Provide additional context or specific instructions to improve the relevance and brand alignment of AI-generated replies.
SERP Keywords: Edit or expand the list of keywords the system tracks across Reddit.
Competitors: Add or remove competitor brands for comparison and benchmarking.
Subreddits: Manage the list of subreddit groups being monitored for relevant discussions.
With these tools and sections in place, you have a complete view of your brand’s activity on Reddit — and the ability to take informed, strategic action.
Now that you're familiar with the layout of the Social UpReach dashboard, let's explore each section in more detail to help you understand how to navigate, filter, and act on the insights effectively.
SERP Threads – Discover What’s Trending Beyond Reddit
The SERP Threads section surfaces Reddit discussions that are currently ranking on Google for your tracked keywords. These threads indicate conversations that have broken out of Reddit and gained wider attention — making them valuable signals for identifying trends with broader market relevance.
How to Use It:
Go to SERP Threads from the dashboard
Sort threads using:
Relevance
Upvotes
Comments
Created At
Use the Subreddit Group Filter to focus on specific communities: View threads from all selected subreddit groups or narrow the results by choosing a specific subreddit group from the dropdown. This allows you to focus on particular communities that are most relevant to your monitoring goals.
Evaluate each thread based on:
Relevance
A system-generated percentage that indicates how closely the thread aligns with your brand’s tracked keywords, topics, or competitive themes. Higher percentages reflect stronger relevance to your brand.Recommendation
A brief, AI-generated insight explaining why the thread matters to your brand. It may highlight alignment with your messaging, positioning, or industry focus.
Use Case Examples:
Identify Reddit threads gaining traction for keywords relevant to your category
Monitor how competitor mentions are appearing in search
Latest Threads – Spot Trends as They Emerge
This section shows real-time Reddit conversations related to your tracked keywords — even if your brand isn’t directly mentioned.
This section shows real-time Reddit conversations related to your tracked keywords — even if your brand isn’t directly mentioned.
How to Use It:
Go to Latest Threads from the top menu
Use the Subreddit Group Filter to focus on specific communities: View threads from all selected subreddit groups or narrow the results by choosing a specific subreddit group from the dropdown. This allows you to focus on particular communities that are most relevant to your monitoring goals.
Use filters like:
Sort by Relevance, Upvotes, Comments, Created at
Time Range (e.g., Last 7 Days or Last 30 Days) to identify trending topics over time
Look at the Relevance, Recommendation for each thread to evaluate impact
Use Case Examples:
Identify rising pain points or feature requests among users
See what new tools or platforms your target audience is discussing
Track product-related challenges or community questions that show a shift in needs
Tip: Use “View Reddit Comments” to get deeper insights into how the community is reacting.
Mentions – See What’s Driving the Conversation
The Mentions section shows direct references to your brand or competitors. For trend monitoring, this also includes:
Industry comparisons
Discussion spikes around specific features or categories
Sentiment patterns (positive, neutral, negative)
How to Use It:
Filter by Sentiment: Refine the list based on the tone of the conversation:
Positive
Neutral
Negative
Sort By Post Metrics: You can organize the list using any of the following options:
Relevancy
Upvotes
Comments
Created At
Filter by Brand Mentions (Yours & Competitors): Explore posts that reference either your own brand or selected competitors. This helps you monitor how your brand is being discussed and uncover opportunities to engage in conversations where competitors are mentioned—ideal for positioning your offering as a strong alternative or reinforcing your value.
How to Read the Trend Signals
Each Reddit thread in Social UpReach comes with structured insights to help you assess its trend potential:
For Every Thread, You’ll See:
Subreddit Group – Understand where the trend is emerging (e.g., niche communities vs mainstream subs)
Relevance – Helps prioritize high-impact discussions
Recommendation – AI-generated summary explaining why this thread matters
Sentiment (On Mentions) – Classifies each post as positive, neutral, or negative
Together, these signals help you answer:
Is this part of a growing trend?
Is this topic relevant to our product positioning?
Is there a shift in user sentiment or needs?
Responding to Trend-Driving Threads
You can craft responses directly in the platform using AI or manual input:
Click any thread > bottom of the right-hand panel will see the reply section
Use “Write a reply manually” or generate with AI
Choose tone: Engaging, Direct, or Balanced
Once you have generated the reply, click on "Copy comment & Open Reddit Post".
Important: Replies must be posted manually on Reddit. This ensures authenticity and compliance with Reddit community guidelines.
Summary: Social UpReach for Trend Monitoring
Real-Time Thread Feed – Stay current with industry conversations
Smart Filtering – Prioritize by relevance, sentiment, and upvotes
Competitor Monitoring – Benchmark market interest and discussions
AI-Powered Insights – Understand why each thread matters
Manual or AI-Powered Replies – Engage on high-impact posts when needed
Social UpReach empowers you to track what's changing in your industry — in real time, from the voices that matter most. Whether you're guiding product strategy, shaping messaging, or planning content, Reddit trend monitoring gives you a powerful edge.