SEO Topic Research: Overview and Benefits

Meet Scalenut's AI Article Writer, your express pass to unraveling SERP dynamics in minutes.

Our sophisticated NLP algorithm offers instant real-time insights and uncovers SEO-friendly topics to bolster your content strategy effortlessly.

So, say goodbye to the era of guesswork as Scalenut's SEO research report delivers content briefs, guidelines, and outlines, catapulting your content strategy into the stratosphere.

Where will you find your SEO Topic Research?

Scalenut’s SEO Topic Research offers powerful insights on competition overview, outlines, questions, statistics, citations, and key terms related to your primary keyword. Here’s how you can find it -

STEP 1

Navigate to the ‘Article Writer’ from your Scalenut Dashboard.

STEP 2

On the redirected screen, find the article you want to view the report for and click on its respective ‘Status.’

In this case, let’s say we want to continue with the article ‘Scented Candles.’

STEP 3

You will now be inside the article. Navigate to the ‘Research’ tab on the right corner of your screen to access all its information. This section will give you an idea of key terms, competition, questions, statistics, and a detailed report.

Overview of SEO Research Report Features

Scalenut's SEO Topic Research provides the ultimate arsenal for online success, from uncovering trending topics to analyzing competitor weaknesses. 

Let’s cover the four most valuable features of our Scalenut SEO Research Report now.

1. Key Terms - ‘Key Terms’ functionality uses NLP technology to identify keywords to add to your content that are semantically related to your primary keyword. These are the primary terms that help a search engine understand what topic you are addressing and help you rank. 

You can sort these key terms based on their frequency, importance, heading presence and missed usage. You can use these terms to make your content more comprehensive and discoverable. Additionally, you can also highlight the usage of these key terms in your article.

2. Competition - Scalenut’s AI scans the top 10/20/30 ranking pages for that particular keyword and provides insights into them, such as rank, average word count, average SEO Score, number and names of heading tags, and more.

It helps you get an idea of competitor trends to decide what parameters you can include in your content to optimize it. The scores on every piece of content are based on our proprietary content quality algorithm.

Please note: You can customize your competition benchmarking approach based on your content and marketing strategy in the step where you select your keyword and target location. This feature empowers you to select between the top 10, 20, or 30 ranking pages to focus on. 

3. Questions - The ‘Questions’ functionality of the Scalenut SEO report helps you identify what queries your customers are asking around your primary keyword. It analyzes data across different platforms like Quora, Google, and Reddit and gives suggestions for some brilliant AI-generated questions. 

Through this section, you can optimize your content to address what your audiences want to know.

4. Statistics - The statistics section of Scalenut provides concrete data points of top-ranking articles that you can use in your content. You can also search among these statistics using the search box at the article's top right. This helps to increase credibility and creates a rich experience.

Detailed Report 

For a detailed report, click on the said tab, and a screen like this will open. You can select the parameter you want to analyze visually; our tool will show it to you. In this case, the Competition Overview is accessible by default.  You can choose the one you wish as per your need and requirement.

In addition to the already mentioned 4 features, you can also access Citations and Outlines from the detailed report. Just click on it and the graphical representation will be available. 

Outlines 

The ‘Outlines’ section is the most powerful section of the Scalenut SEO report that includes the basic framework of the web pages with the top spots in the SERP, along with their SEO Score. You can also sort these by their rank and SEO Score and use them to create the structure of your content.

Citations 

The ‘Citations’ section of your SEO report gives you an idea of the most commonly cited links in the top 10/20/30 web pages. By linking to these cited web pages, you can boost the credibility of your content. These citations can help your user gain confidence in your website and the overall quality of your web page. 

What are the Benefits of SEO Topic Research?

SEO Topic Research offers numerous benefits that can significantly impact your content strategy and online presence. Here are some of the key advantages:

1. Improved Keyword Selection: SEO Topic Research provides insights into relevant and high-performing keywords. This optimization helps you target the right audience and improve your chances of ranking higher in search engine results.

2. Uncover Trending Topics: SEO Topic Research helps you discover popular topics that can attract more organic traffic and keep your content fresh and engaging.

3. Beat the Competition: Analyzing competitor weaknesses is a crucial aspect of SEO Topic Research. By understanding what your competitors are doing well and where they fall short, you can strategically position your content to outperform them and gain a competitive edge.

4. Streamline Content Planning: SEO Topic Research provides comprehensive content briefs and outlines. These valuable resources provide clear guidelines and direction, making planning and creating optimized content that resonates with your target audience easier.

5. Save Time and Effort: With the real-time data retrieval and analysis capabilities of SEO Topic Research, you save valuable time and effort. You can access all the necessary information quickly, allowing you to focus on content creation and strategy implementation.

6. Drive Organic Traffic: Ultimately, SEO Topic Research helps drive organic traffic to your website. By optimizing your content based on relevant keywords and trending topics, you increase the visibility of your website in search engine results. It leads to higher click-through rates, more visitors, and potential conversions.