Advice and answers from the Scalenut Team

Meenakshi Majumder
Written by Meenakshi Majumder

What are the various subscriptions plans?

Explore Scalenut’s all-new GEO-centric subscription plans across GEO Core, Watchtower, Social UpReach, and Backlinks Marketplace.


Scalenut is no longer just an SEO tool—it’s a full-stack GEO platform designed to help your content succeed across search engines, AI platforms like ChatGPT and Perplexity, and even social ecosystems like Reddit.

To support this multi-engine optimization approach, Scalenut is structured into four product pillars, each targeting a different stage of content visibility:

Platform Pillars at a Glance

  1. GEO Core - Create, optimize, and audit content workflows for performance across search and AI engines.

  2. GEO Watchtower - Track how your brand shows up in AI-generated answers across platforms.

  3. Social UpReach - Monitor keyword mentions, conversations, and brand sentiment on Reddit—fueling topical content creation.

  4. Backlinks Marketplace - Discover and purchase high-authority backlinks to improve domain authority and off-page GEO signals.

Where to Find the Subscription Details?

To view the subscription models, simply head over to ‘Subscriptions’ from the Profile icon, available in the top-right corner of the Scalenut Dashboard.

1. GEO Core Plans: Structured for Complete GEO Workflows

GEO Core is the foundational pillar of Scalenut —designed to help content teams plan, create, optimize, and audit content at scale. 

Whether you're targeting organic traffic, AI-generated visibility, or long-tail discoverability, GEO Core gives you all the tools to succeed.

There are three pre-built plansEssential, Growth, and Pro—plus a Custom plan for brands seeking a fully customised GEO strategy.

1. Essential – $49/month

For individual creators and consultants starting their GEO journey.

  • Create 5 ready-to-rank humanized articles per month

  • Optimize and humanize 5 existing articles per month

  • Includes WordPress Plugin

  • Access to AI Images, NLP Key Terms, AI-SEO Editor, Factual Content

  • SERP analysis, Traffic Insights, Weekly Trends, Document Sharing

  • Email and Chat Support included

2. Growth – $79/month

For startups and small businesses building topical authority.

  • Create 30 ready-to-rank humanized articles per month

  • Auto-Optimize 30 articles and generate 30 keyword clusters per month

  • Audit up to 200 web pages per month

  • Analyze up to 500 pages across unlimited domains

  • Everything in Essential plan, plus: Internal Linking Suggestions , Unlimited Tone of Voice, Gaps & Gains Insights, Auto-Optimization, Auto-Publish to WordPress and Shopify, Third-party integrations, Topic Idea Generator.

3. Pro – $149/month

For large teams, agencies, and businesses scaling GEO at speed.

  • Create 75 AI-optimized articles, Auto-Optimize 75 articles and generate 75 keyword clusters per month

  • Audit up to 1,000 site pages and analyze up to 1,500 pages

  • Add up to 5 team members

  • Everything in Growth plan, plus: Cannibalization Detection, Advanced Keyword Planner, Additional Team Access, Dedicated SEO Consultation (valued at $300), Assigned Customer Success Manager (CSM)

GEO Core Add ons -

These are optional features that you can purchase with any GEO Core paid plan—Essential, Growth, or Pro. Choose just what you need or enhance your stack with all three.

  • Link Manager – $19/mo - Strengthen your internal linking strategy with automated suggestions and broken link detection.

  • AI Detector & Humanizer – $10/mo - Easily refine AI-generated text to make it more human-like, brand-aligned, and trustworthy.

  • OnPage Pro – $19/mo - Get detailed, page-level GEO recommendations to optimize your high-impact content with precision.


4. Custom Plan – Pricing on Request

For brands that want a fully-managed GEO strategy with end-to-end support.

  • Includes full access to all platform features

  • In-house GEO team (SEO strategists and human writers)

  • Custom content strategy and monthly calendars

  • Dedicated content creation and optimization

  • Technical SEO audits and fixes

  • Performance monitoring and detailed monthly reporting.

Please note: You can easily upgrade/downgrade from any plan via the Dashboard. For upgrades, you’d only require to pay the pro-differential amount. In case of downgrade, the amount gets stored as platform credits, which you can later utilise for plan renewals.

Simply click on ‘Downgrade’ or ‘Upgrade’ to make your shift.


2. GEO Watchtower: Monitor Brand Presence Across AI Tools and Platforms

GEO Watchtower offers a flexible, usage-based pricing model that ensures you pay only for what you track. There are no hidden fees or complex tiers-your plan is fully customizable based on the AI engines you monitor, the number of prompts you run, and the refresh frequency you choose.

How GEO Watchtower Pricing Works

  • Starts at just $1/month

  • Pricing depends on:

    • Number of AI engines you select (ChatGPT, Claude, Gemini, Perplexity)

    • Number of prompts you want to track (from 20 up to 200+)

    • Refresh frequency (Weekly or Daily)

This usage-based system gives you full control over your monitoring scope and cost.

What’s Included in Every Plan

Regardless of how you customize your usage, all GEO Watchtower plans include:

Monitoring & Alerts

  • AI Visibility Radar – See how your brand appears across multiple AI engines

  • Prompt Monitoring – Track responses to prompts related to your brand

  • Real-Time Alerts – Get notified when your brand visibility changes

Insights & Benchmarking

  • Source Insights – Discover which sources influence your visibility

  • Bot Tracking – Monitor AI crawlers interacting with your site

  • Competitor Benchmarking – Compare your brand against others in your category

Customize Your Subscription in 3 Steps

You can configure your plan directly from the GEO Watchtower dashboard using the Settings panel (gear icon).

1. Choose AI Engines

Select the AI engines you want to monitor:

  • ChatGPT

  • Claude

  • AI Overview

  • Perplexity

2. Set the Number of Prompts

Decide how many prompts Watchtower should track for your brand:

  • 20–50 prompts – Light monitoring

  • 65–100 prompts – Balanced coverage

  • 100+ prompts – Deep analysis for campaigns or launches

3. Select Refresh Frequency

  • Weekly – Lower cost, steady insights

  • Daily – Real-time tracking for fast-moving industries or campaigns

See the Pricing Before You Confirm

The Summary panel in the Settings view shows:

  • Current Price

  • Updated Price (based on your new configuration)

  • Total monthly cost

Click Update Plan to apply the changes. If you don’t update, your previous settings remain active.


Why This Model Works

Unlike traditional fixed plans, GEO Watchtower’s pay-as-you-track model ensures:

  • Transparency – You see cost impact upfront

  • Scalability – Adjust settings anytime based on your business needs

  • Control – You decide where to allocate your monitoring budget

Start Tracking Today

GEO Watchtower pricing starts at just $1/month. Configure your plan under Subscriptions → GEO Watchtower and take full control of how your brand is monitored across AI platforms.



3. Social UpReach: Track Reddit Threads That Influence Conversations

Social UpReach helps you monitor relevant Reddit conversations, track competitors, and uncover emerging narratives tied to your brand or niche. Perfect for marketers looking to build topical authority and tap into community-driven content insights.

It offers two flexible plans — Growth and Pro with the ability to upgrade or downgrade directly from your dashboard at any time. Or, you can also choose from the Enterprise (Custom) plan.

1. Growth Plan – $19/month

Ideal for individual creators and consultants.

Inclusions:

  • Track up to 3 competitors

  • 20 keywords Tracked

  • Access 5 subreddits

  • Unlimited threads

  • Unlimited comments

  • Monthly SERP refresh

  • Daily mentions and latest thread refresh

2. Pro Plan – $39/month

Perfect for creators and growing businesses needing more scale.

Inclusions:

  • Track up to 6 competitors

  • Monitor 40 keywords

  • Access 10 subreddits

  • Unlimited threads

  • Unlimited comments

  • Weekly SERP refresh

  • Daily mentions and latest thread refresh

3. Enterprise Plan – Custom Pricing

Built for large agencies or brands with tailored monitoring needs.

Inclusions:

  • Custom competitors tracked

  • Custom keywords tracked

  • Unlimited threads and comments

  • Custom SERP refresh frequency

  • Daily mentions and latest thread refresh

4. Backlinks Marketplace: Build High-Quality Links with Verified Publishers

Backlinks Marketplace enables you to discover and purchase backlinks from trusted websites—helping you grow domain authority and boost rankings faster. It operates on a pay-as-you-use model, so you only pay for what you need, when you need it.

There’s no subscription required, and everything can be accessed directly via the dashboard with instant one-click purchases.

What’s Included:

  • Verified Publishers Only

  • One-Click Purchase

  • Filter by Domain Metrics

  • Research

  • Transparent Pricing


How to Choose the Right Subscription Plan?

Choosing the right Scalenut subscription depends on your GEO maturity level, team size, and content velocity goals. Here’s how to decide:

  • If you’re starting your GEO journey and need foundational tools to create, optimize, and rank content—start with GEO Core Essential.

  • If you’re scaling a content function, targeting multiple pages, clusters, and visibility across engines—GEO Core Growth or Pro will deliver deeper capabilities.

  • If AI visibility is a strategic focus, GEO Watchtower Pro will help you dominate prompt-based search on platforms like ChatGPT, Claude, and Perplexity.

  • If Reddit conversations shape your industry, Social UpReach will help you discover threads that influence perception and buyer decisions.

  • If you’re strengthening off-page GEO signals, use Backlinks Marketplace to acquire high-authority links with transparency and speed.

  • For large brands and agencies needing a full-stack strategy with expert involvement, choose the Custom Plans available across all pillars.

Upgrading or downgrading is seamless via your dashboard. All plans are modular—start with what you need and evolve as your GEO strategy scales.


Future-Proof Your Content with a GEO-Centric Stack

In a world where visibility is no longer just about Google rankings, Scalenut delivers a unified platform that supports multi-engine discoverability, AI prompt optimization, and community-driven content validation

Your journey to GEO excellence starts by choosing the plan aligned with your visibility goals—so your content doesn’t just rank, but resonates across search, AI, and social platforms.

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