Scalenut x Semrush: What is Keyword Researcher and How to use it?

What is Keyword Research?

Keyword research is a fundamental aspect of SEO and online marketing, which involves identifying and selecting the most relevant and valuable keywords or phrases that users might type into search engines when looking for information, products, or services.

What is a Keyword Researcher?

Keyword Researcher powered by Semrush provides suggestions for related keywords to make keyword research seamless.

Its primary goal is to identify keywords that have a high search volume (indicating popularity), moderate to low competition (indicating an opportunity to rank well), and relevance.

How will the Keyword Researcher help you?

Keyword Researcher plays a crucial role in helping websites and online businesses identify the right keywords to target, leading to increased website traffic, better search engine rankings, and improved online visibility.

Here’s how-

• Get keywords suggestions related to your main keyword.
• Get relevant data like trends, competition, and search volume for the related keywords.
• View current CPC for the keywords.
• Create multi-keyword SEO Docs while doing keyword research

How to set up the Keyword Researcher on your account?

Follow the steps given below to connect the Keyword Researcher plug-in with your Semrush account and also use it within the Scalenut content suite.

STEP 1

To start using Keyword Researcher, Choose ‘App Integrations’ from the options on the right corner under My Profile. Now, click on ‘Keyword Researcher.’

STEP 2

Next, select the ‘Keyword Researcher’ option on the redirected page

STEP 3

When you are ready to connect, click the ‘Connect’ button on the top right

STEP 4

A pop-up will appear on your screen. Here, you can enter your Semrush Account Details like your email id ad password.

(Note: If you do not have a Semrush account, create a new one. This plug-in works with all Semrush plans.)

STEP 5

Once you’ve filled in the details, click ‘Connect’. Keyword Researcher is now installed and ready to use

STEP 6

Navigate to ‘Article Writer’ from the Main Menu. 

STEP 7

You will now see the ‘Click here to power up’ button under ‘Create SEO Doc’. Click the button to start your research.

STEP 8

A pop up box will appear on your screen as soon as you click on the ‘Click here to power up’ button.

STEP 9

Enter the topic you would like to research keywords for, say ‘Ayurvedic Medicine’. Choose your country, and click ‘Search’.

STEP 10

You will now see the suggestions for related keywords with Google trends, Relevance, CPC, Paid Competition, and Search Volume.

STEP 11

Choose the keywords you would like to include by clicking on the checkbox to the left of the keyword. The keyword you select first is chosen as your primary keyword. You can change the primary keyword by hovering over the selected keyword and selecting ‘Make this Primary Keyword’.

 Note: You can select up to 21 keywords.(1 Primary + 20 Secondary)

STEP 12

Now, click ‘Create SEO Article’ for a thorough keyword analysis of one or more of the chosen keywords allowing you to create multi-keyword reports.

FAQ’s

What plans of Scalenut and Semrush support Keyword Researcher?

Keyword Researcher will work on the Growth and Pro plans of Scalenut. For Semrush, it will work for all accounts basis limits set by Semrush.

Can I connect my existing Semrush account to Scalenut?

Yes!

Can I use the integration if I don’t have an active Semrush account?

You need to have an active Semrsuh account to be able to use the Integration.

I’m a Semrush customer. I don’t have a Scalenut account. How can I use the integration?

You will have to be on the Growth or Pro plan of Scalenut to use the integration. You can check out the various plan prices here

Can I get support on the Surfer and Scalenut integration?

Sure! Please contact us at wecare@scalenut.com or start a chat conversation.