Recommendations: Turn Watchtower insights into actionable GEO strategy
The Scalenut GEO Watchtower is your central hub for monitoring and analyzing your brand's presence across major AI engines like OpenAI (ChatGPT), Claude, Perplexity, and AI Overview. While the Overview, Prompt Library, and Sources tabs provide the crucial data on your AI visibility, the new Recommendations feature closes the loop by providing specific, actionable strategies to ensure your brand is not just seen, but cited and recommended by AI models.
This module acts as a customized roadmap, analyzing your Watchtower data—including content gaps, influential sources, and industry conversations—to give you precise next steps for Generative Engine Optimization (GEO) success.
Where to find the Recommendations feature
The Recommendations feature is located within your main GEO Watchtower dashboard. It provides aggregated actions based on the analysis of your Prompt Library and Sources data.
The feature is organized with filtering tabs, allowing you to focus on specific action areas: New Article Opportunities, Backlink Suggestion, and Platform Engagement Opportunities.
Understanding the Recommendation types
The Recommendations module is broken down into three core, strategic areas. Each recommendation is designed to boost a different pillar of your GEO presence: Content, Authority, and Engagement.
1. New Article Opportunities (Addressing Content Gaps)
This section focuses on content creation. It highlights specific keywords or prompts where your brand visibility is currently low or non-existent.
Insight: Recommendations are generated by analyzing the Prompt Library to find queries where the AI response failed to mention your brand. It surfaces the exact user-like question (the Prompt) you need to cover in your new article.
Action Logic: When you hover over the action corresponding to a particular prompt, it will show the option to Generate Article.
If you click Generate Article and have an active GEO Core subscription, you will be automatically redirected to the Scalenut Article Writer module to start drafting the content.
2. Backlink Suggestion (Building Source Authority)
This recommendation uses your Sources data to identify authoritative domains that are frequently cited by AI engines. Acquiring a link from these sources boosts your brand's citation authority.
Insight: Suggestions are pulled from the Sources tab, prioritizing influential domains with high citation Impact and relevance to your niche. It shows the suggested Domain and a related Prompt to provide context for your backlink pitch.
Action Logic: When you hover over the action corresponding to a particular domain:
If the domain is available in the Scalenut Backlink Marketplace, it will show the option to Secure Backlink. Clicking this will redirect you to the marketplace.
If the domain is NOT available in the marketplace, it will prompt that "This domain is not available in our marketplace."
3. Platform Engagement Opportunities (Tapping into Community Influence)
This recommendation identifies specific, relevant discussions on community platforms (like Quora, Reddit, etc) that influence the real-world, dynamic information AI models reference.
Insight: This feature uses data to identify community conversations that are highly relevant to your tracked prompts and potential AI citations. It highlights the specific Platform and the relevant Thread Title where the discussion is happening.
Action Hook-up: When you hover over the action corresponding to a particular thread, it will show the option to Join Conversation. Clicking this will redirect you to that particular thread on the respective platform, allowing your team to engage directly and influence the content.
Summary: Your action-oriented GEO strategy
By actively using the Recommendations tab, you transform your Watchtower insights into a clear, three-part strategy:
Content: Create targeted articles to fill AI visibility gaps identified in the Prompt Library.
Authority: Acquire backlinks from high-impact domains identified in Sources to increase citation trust.
Engagement: Participate in community discussions to influence the real-time, user-generated content AI models reference.
This continuous cycle ensures your brand is optimized not just for traditional search, but for the next generation of AI-driven discovery.