Prompt Library: See what prompts mention (or miss) your brand.

Introduction

As AI-powered discovery becomes the new standard in search, visibility is no longer just about keywords and backlinks — it’s about being included in AI-generated answers. Whether someone is using ChatGPT to research tools, asking Gemini for recommendations, or querying Perplexity for industry insights, your brand’s presence in those conversations matters more than ever.

That’s where the Prompt Library in GEO Watchtower comes in.

The Prompt Library helps you understand how generative AI models are responding to real user prompts — and whether your brand is being mentioned in those responses. This tool gives you powerful visibility into where you’re showing up across AI engines like OpenAI (ChatGPT), Claude, Perplexity, and Gemini, and more importantly, where you’re not.

This article walks you through how to use the Prompt Library, what insights you’ll find, and how to use those insights to improve your Generative Engine Optimization (GEO) strategy.

What is the Prompt Library?

The Prompt Library is a centralized hub in GEO Watchtower where you can:

• View AI-generated responses to user-like prompts related to your brand or industry
  

• See which prompts include your brand — and which don’t
  

• Identify opportunities to improve visibility and mentions
  

• Understand which AI engines are citing you
  

• Continuously refine your content and AI optimization strategies
  

It bridges the gap between traditional SEO and AI discoverability, helping you track your brand’s relevance in real-time generative content.

Accessing the Prompt Library

To access the Prompt Library:

1. Log in to your Scalenut dashboard
   

2. Navigate to GEO Watchtower from the left-hand menu
   

3. Go to the Prompt Library tab from the main dashboard interface
   

Once inside, you’ll see a list of prompts and detailed information about how your brand appears in responses across supported AI models.

Understanding the Prompt Library Interface

1. Prompt Overview

This section displays a list of prompts that are actively being tracked. For each prompt, you’ll see:

• Prompt Text – The actual question or query posed to AI engines.
  

• Brand Mention – Whether your brand is mentioned in the AI’s response.
  

• AI Engine – Which AI engine produced the response (e.g., OpenAI, Claude, Perplexity, AI Overview).
  

• Last Updated – When the response was last refreshed.
  

This lets you easily scan where your brand appears — and identify visibility gaps.

2. Add New Prompts

You can enrich your library by manually adding more prompts. Here’s how:

1. Click “Add Prompt”

   
   
   

2. A popup will appear
   

3. Enter a competitive prompt — this should be a query someone might use when researching your product category (e.g., “What are the best AI SEO tools in 2025?”)
   Note: Avoid using your own brand name in the prompt to keep it competitive and unbiased.

4. Click Add Prompt — GEO Watchtower will analyze how AI engines respond to that query and whether your brand is included.

Adding prompts regularly helps you stay aligned with evolving user behavior and emerging topics.

3. Search Prompts
You can use the search bar at the top of the Prompt Library to quickly find specific prompts by keyword. This makes navigating your prompt list faster and more focused — especially as your tracked prompts grow over time.

In addition to keyword-based search, the prompt library  includes filtering options that allow you to refine results based on domain type. You can choose to:

• View prompts that generated responses mentioning your domain

• Focus on prompts that triggered mentions for competitor domains

• Compare both side-by-side to identify gaps or overlaps in visibility

This enhanced search experience helps you:

• Quickly locate relevant queries tied to a particular theme or keyword

• Drill down into prompts where your brand appears — or doesn’t

• Analyze competitor performance in response to similar prompts

• Streamline visibility tracking without scrolling through the full prompt list

Whether you’re analyzing prompt trends, reviewing brand gaps, or researching how different queries perform across AI engines, this expanded search and filter functionality helps you get precise answers faster — and act on them strategically.
How the Prompt Library supports GEO strategy

The Prompt Library is a critical tool for your Generative Engine Optimization (GEO) efforts. Here's how it powers your strategy:

• Gap Analysis: Identify prompts where you should be mentioned but aren’t.

• Content Alignment: Shape your content to better match the language and structure of AI responses.

• Competitor Benchmarking: See how often your brand appears vs. competitors.

• Topic Insights: Discover what types of prompts users are asking AI engines in your niche.

• Trend Monitoring: Spot emerging search trends early, based on prompt frequency and themes.
  
  

Pro Tips for using Prompt Library effectively

• Update Frequently: Refresh your prompt list to match changing user behavior and seasonal queries.

• Be Intentional: Add prompts that reflect different stages of the buyer journey (awareness, consideration, decision).

• Analyze Missed Mentions: Look at where you're not mentioned and dig into how top brands are being cited — this often reveals content structure or authority gaps.