Overview of the Scalenut Features

Content marketing has entered a new era—and Scalenut is built to lead it.
As search evolves beyond Google into AI assistants and chat interfaces, your content must be optimised for all discovery engines, not just search engines.

Scalenut is more than an SEO tool—it’s a GEO platform (Generative + Engine Optimization) that helps you plan, create, and optimize content that’s ready for both people and intelligent systems.

From strategy and writing to optimization and performance tracking, Scalenut brings all your tools into one smart, AI-powered workflow—helping you scale faster, reach wider, and stay future-ready.

This feature overview walks you through the capabilities that simplify your process, expand your reach, and elevate your content game.

1. Keyword Planner

A strong content strategy starts with the right keywords — not just for visibility, but for building authority and guiding users through your site. That’s where intelligent keyword planning becomes essential.

Scalenut’s Keyword Planner goes beyond basic research to help create a powerful internal linking structure that enhances user experience and strengthens topical authority. Unlike traditional tools, it predicts follow-up queries and offers contextually relevant keyword suggestions that align with user intent.

Organizing keywords into structured clusters makes it easier to plan content strategically, improve SEO performance, and position your brand as a trusted source within your niche.

2. Cruise Mode/Article Writer

Content creation has evolved — it's no longer just about ranking on Google. With AI-powered search engines and virtual assistants shaping how people discover information, your content needs to be understood not only by users but also by intelligent systems.

Scalenut’s reimagined Cruise Mode is built for this shift. It helps you create high-quality, well-structured blogs that align with modern search behavior. 

Backed by a smarter, more holistic Content Score, Cruise Mode guides you through every stage — from idea to final draft — ensuring your content is both reader-friendly and AI-ready.

3. Content Optimizer

Creating great content is only half the battle — making sure it performs well across both search engines and AI systems is just as important. Optimization ensures your content is discoverable, relevant, and aligned with how users search and consume information today.

Scalenut’s Content Optimizer helps you achieve this by analyzing your content against top-ranking pages and providing real-time suggestions for improvement. From enhancing readability and keyword placement to refining structure, it ensures your content meets the standards of both traditional search and AI-powered platforms.

The built-in “Fix It” feature streamlines the process with actionable edits, helping you make quick improvements with minimal effort. With Content Optimizer, your content isn’t just ready to rank — it’s ready to stand out.

4. Auto-Optimizer (Placed within the Content Optimizer)

Auto-Optimizer is Scalenut’s advanced content refinement tool that automates key SEO tasks to improve search and AI visibility. It helps integrate missing NLP keywords, optimizes meta tags, refines URL structures, and enhances internal linking for better user experience.

It also strengthens content structure with SERP-based outlines, improves prompt coverage, applies proper markup schema, and ensures images are SEO-friendly with auto-tagged alt text. But that’s not all - Gaps & Gains analysis helps you cover missed topics and highlight unique content opportunities.

With Auto-Optimizer, your content is fully optimized, search-ready, and aligned with how users and AI systems discover information — all with minimal manual effort.

5. Traffic Analyzer

To grow your website effectively, you need more than just content — you need to understand how that content performs. Tracking traffic patterns helps uncover what your audience responds to and where your strategy needs adjustment.

Scalenut’s Traffic Analyzer gives you a clear view of how your content is performing, helping you track key metrics like page views, bounce rate, CTR, and conversions — all in one place. It supports multi-country analysis, allowing you to compare traffic data from up to five regions at once for a deeper understanding of your audience.

With these insights, you can identify what’s working, uncover areas for improvement, and make informed, data-driven decisions to boost engagement and grow your traffic more effectively.

6. Content Audit

Keeping your website content updated and relevant is key to maintaining search rankings and user trust. A regular content audit ensures you're not just creating content — you're optimizing what already exists for maximum impact.

Scalenut’s Content Audit delivers a comprehensive review of your website’s content to assess performance, quality, and relevance. Each page is analyzed to identify high-performing assets, spot gaps, and flag outdated or underperforming content.

The audit offers clear guidance on what to keep, update, or remove — all aimed at boosting search visibility, improving user engagement, and driving conversions. It also reveals opportunities to refresh content with new keywords or better align it with current user intent.

7. OnPage Pro

Scalenut’s On-Page Pro helps you optimize individual web pages with targeted, data-backed SEO recommendations. It analyzes each page in detail and offers actionable insights to improve search visibility and align with user intent.

From fine-tuning meta titles and descriptions to enhancing content structure and keyword usage, On-Page Pro ensures every element on the page is working to boost performance. 

It’s the perfect tool to fine-tune your content and maximize the impact of every page — one optimization at a time.

8. Link Manager

Scalenut’s Link Manager simplifies the way you handle both internal and external links across your content. It automatically suggests relevant internal linking opportunities to strengthen site structure, boost SEO performance, and guide users to related pages seamlessly.

Beyond internal links, it also monitors external links, helping you identify broken or outdated URLs that could hurt user experience or search rankings. 

With Link Manager, you can keep your content clean, connected, and optimized — all from one central dashboard.

9. Detect and Humanize

Scalenut’s Detect and Humanize feature transforms AI-generated content into writing that feels natural, personal, and authentic. It intelligently scans your content for robotic or stiff phrasing and rewrites it in a tone that’s more conversational and reader-friendly — helping your message connect more effectively with real audiences.

Whether you're creating professional articles, casual blog posts, or marketing copy, this tool helps improve readability and engagement. It’s perfect for adding a human touch to AI-written content without losing structure or meaning.

With Detect and Humanize, your content doesn’t just sound better — it feels more genuine, building trust and keeping readers interested from start to finish.

10. Marketing Copywriting Templates

Creating consistent, high-performing marketing copy doesn’t have to be time-consuming. With Scalenut’s 40+ AI-powered copywriting templates, you can generate impactful content across channels — in just a few clicks.

From Google Ads and Facebook posts to email campaigns, product descriptions, and more — each template is designed to help you write with clarity, purpose, and persuasion.

The best part? Every template is fully customizable, allowing you to fine-tune tone, structure, and messaging to perfectly match your brand voice and goals. 

Whether you’re running quick promotions or building a full-scale campaign, these templates adapt to your needs — saving you hours of brainstorming and editing.

11. Cruise AI

Say goodbye to writer’s block and time-consuming edits. Cruise AI is your intelligent content co-pilot, built to help you create engaging, original, and well-structured blog posts in a fraction of the time.

From expanding ideas and simplifying complex topics to rephrasing for clarity and optimizing for tone — Cruise AI adapts to your needs while maintaining consistency and flow. It also ensures every piece is plagiarism-free, so you can write with confidence.

Whether you're drafting from scratch or polishing a final version, Cruise AI makes content creation faster, easier, and smarter.

12. Gaps and Gains

Gaps & Gains is the evolution of our Topic Gap feature, offering a deeper, more strategic view of your content landscape. Replacing the older version, this upgraded tool delivers a complete analysis of what’s missing — and what makes your content stand out.

• Gaps reveal key topics your top competitors have covered, but you haven’t. Filling these strengthens your content’s relevance and keeps you competitive.
  

• Gains spotlight unique angles and ideas your competitors haven’t touched — giving you the opportunity to lead with fresh, high-impact content.

Use Gaps & Gains to sharpen your content strategy, boost SEO performance, and drive meaningful traffic with both coverage and creativity.

13. GEO Watchtower
The way people search is changing — fast. With AI-powered platforms like OpenAI, Perplexity, Claude, and Gemini shaping how users discover and engage with information, your brand’s visibility now depends on more than just search engine rankings.

GEO Watchtower is your command center for this new era. It tracks where and how your brand appears across leading AI models, monitors competitor presence, and uncovers the key questions and topics driving visibility.

Stay ahead of the curve by understanding the conversations AI is having about your space — and make sure your brand is part of them.

14. Backlink Marketplace

Building backlinks can be time-consuming — from cold emails to endless follow-ups. Our Backlink Marketplace changes that by giving you instant access to a curated list of high-quality websites ready to feature your links.

Whether you're an SEO specialist, agency, or entrepreneur, you can easily browse by niche, domain authority, traffic, and more. With transparent pricing, trusted SEO metrics, and a simple checkout process, securing powerful backlinks has never been easier.

No more chasing — just smart, efficient link building.

15. Social UpReach
Reddit is where trends are born and real opinions thrive — and with Social UpReach, you never miss a beat.
Built for brands that want to stay connected to real-time conversations, this powerful Reddit intelligence tool helps you monitor discussions, spot emerging trends, and engage with intent.

With AI-driven insights and live tracking, Social UpReach reveals what’s gaining momentum in your industry, what your audience is saying, and where your competitors are showing up. No more guesswork — just smart, timely decisions backed by real conversations.