Advice and answers from the Scalenut Team

Written by Scalenut

Optimize to appear as Featured Snippet

Learn proven strategies to optimize your content and increase the chances of appearing as a featured snippet on search engine result pages (SERPs).

What is a Featured Snippet?

Featured snippets, also known as "answer boxes," "rich snippets," or "position zero," are a type of organic search result that appears at the top of Google's search engine results pages (SERPs). They help provide users with a quick and direct answer to their search query without having to click through to a website.

Why is it Important to Optimize to appear as a Featured Snippet?

For various reasons, it is crucial to appear as a featured snippet.

  1. Increased Visibility: At the top of the search engine results page (SERP) are featured snippets before regular search results. These snippets are easily seen and can result in more clicks, ultimately increasing organic website traffic.
  2. Improved Credibility: If your content shows in a snippet, it demonstrates your mastery and proficiency in your area of expertise. Consequently, your audience is inclined to trust your content and actively interact with it.
  3. Competitive Advantage: Being featured in a snippet can give you a significant edge in visibility and credibility among your competitors. Your content will be showcased above theirs, cementing your authority in the field.
  4. Voice Search Optimization: As voice search becomes more popular, being featured in a snippet can improve your chances of appearing in voice search results. Voice assistants often use featured snippets to answer user questions, which can boost your brand's visibility and engagement.

How do you Optimize to appear as a Featured Snippet?

After completing your article's first draft, you should check the SEO Score of your content in the editor. You can do this by going to the 'Optimize Section' on the right-hand side, where you will find the average and top scores for the article and the suggested SEO score. 

There are 9 parameters that govern the SEO Score of an article. In this blog, we are going to discuss the ‘Featured Snippet’ and how you can optimize them.

For Example -

Question should be present in at least one heading (other than H1) with a paragraph beneath it containing 35-50 words

In this case, the featured snippet is not meeting the existing standards. You can either work on our recommendations manually or take the help of our newly launched feature, ‘Fix It.’ - your magical content optimization wand. All you need to do is click on ‘Fix It’ and it will redirect you to a suggestion screen.

If you agree to the suggestion, click ‘Add,’ and the tool will change it. But if you don’t, click ‘Dismiss’ and move on to the next suggestion.

Our AI also enables you to generate more options by clicking on ‘Regenerate answer’, if you are not liking the current snippet. You can choose the one that best suits your purpose.

Apart from the suggestion mentioned above, it would help to mention PAA ( People Also Ask) in any headings. You can choose the one that best suits your purpose and then generate content for the same.

Note -

Symbols are useful for communicating the level of attention required for instruction or task.

Red cross = Major issue needing immediate attention

Orange tick = Minor issue or opportunity for improvement

Green double tick = Perfection. 

Ready to learn more about the important parameters for SEO? Head over to our next blog post to dive into the details!