Advice and answers from the Scalenut Team

Written by Meenakshi Majumder

Optimising for Key terms

Discover the best SEO strategies and techniques to optimize your website's visibility and rankings.

Key terms, or keywords, are specific words or phrases that users typically search for information about a particular topic. These keywords are crucial because they help search engines like Google understand what a particular webpage is about and match it with relevant search queries.

Understanding how key terms affect a website's SEO score is important. Here are a few factors to consider: 

Relevance: If the key terms used on a website are relevant to the content and frequently appear in users' searches, search engines will consider the website more relevant and improve its SEO score.

Density: The density of key terms on a webpage can also affect its SEO score. Key terms used sparingly can be considered spammy, but you need to include key terms for search engines to consider the webpage relevant.

Placement: Search engines consider key terms in the title tag, meta description, header tags, and first paragraph of content more important. Proper placement can improve a website's ranking.

Competition: Competition for a particular key term can also affect a website's SEO score. A website may need extra effort if it tries to rank for a highly competitive key term.

How to Optimize Your Key Terms Using Scalenut?

After completing your article's first draft, you should check the SEO Score of your content in the editor. You can do this by going to the 'Optimize Section' on the right-hand side, where you will find the average and top scores for the article and the suggested SEO score. Aiming for a score as close to the top as possible is important, or at least to match the suggested SEO score. 

There are 9 parameters that govern the SEO Score of an article. In this blog, we are going to discuss the ‘Key Terms’ and how you can include them in your work.

To improve your SEO Score, it is crucial to stick to the suggested number of key terms that our editor displays.

For example - Current Key Terms usage is 61. Suggested is 56.

In this case, the key terms already are in the suggested range.

If it was below the suggested range, all you had to do was to include more key terms in your article to help enhance your SEO Score. 

To make it easier, our ‘Fix It’ module displays the ‘Key Terms’ that you might have missed to add to your writing. You can use the ones that seem relevant to you and dismiss the ones that you don’t want to include in your content. 

Including ‘Key Terms’  can improve your article's visibility in search engine results pages and increase the likelihood of it being discovered by readers searching for relevant content. Key Terms should be a priority for enhancing a webpage’s online presence and reach.