Mastering Workspaces: Your Unified GEO Command Center
In 2026, brand discovery has moved beyond traditional "blue links." To win, your brand must be the cited source in ChatGPT, the top recommendation in Perplexity, and the featured authority in Google AI Overviews.
Scalenut is the first platform purpose-built for Generative Engine Optimization (GEO). Our Workspace Management system is the foundation of this engine, allowing you to manage multiple brands, domains, or clients within a single, streamlined interface. By effectively using Workspaces, you turn Scalenut into a unified command center for your entire content lifecycle—from monitoring AI sentiment to executing high-velocity content growth.
Step-by-Step Workspace Setup
1. Creating Your First Workspace
Getting started is simple. You can initiate the setup of your brand environment directly from the main navigation.
Locate the Workspace Menu: On the top of the left-hand sidebar, click on the Default (or current workspace name) dropdown menu.
Add New Workspace: From the dropdown, select the option to add your very first workspace to begin the configuration.
2. Configuring Workspace Details
Once you click to add a workspace, a setup popup will appear. You will need to provide three key pieces of information to help identify and power your AI insights:
Icon: Upload a logo or brand icon for easy visual identification.
Workspace Name: Give your workspace a recognizable name (e.g., your brand name).
Domain: Enter the primary URL (e.g., https://domain.com).
Submit: Click the Submit button to finalize the creation.
3. Managing Multiple Workspaces
Scalenut is built for scale. Following the same process, you can continue to add additional workspaces for different clients, departments, or sub-brands.
4. Switching Workspaces
The platform makes it easy to move between different environments:
Switching Workspaces: Use the sidebar dropdown to instantly toggle between your created workspaces.
5. Accessing Global Workspace Settings
For a bird's-eye view of all your active environments and to manage high-level account details:
Go to the bottom-left corner and click on your Profile.
Select My Account.
From the Profile Settings sidebar, click on Workspace. Here, you can see a list of all workspaces, their creation dates, and which one is currently "Active."
Deep Dive: Workspace Settings
To access these options, navigate to Profile > My Account > Workspace. Once there, you will find several sub-sections under the Workspace menu:
1. Brand Kit
The Brand Kit is essential for ensuring that all content generated in the Action Center stays aligned with your specific brand data. In this section, you can configure:
Core Identity: Set your Brand Name, primary Brand Domain, and list your top competitors to inform competitive analysis.
Content Styling: Define your default Brand Tone (e.g., Friendly), a Brand Summary, and preferred paragraph lengths.
SEO & Quality Controls: Set language preferences, target readability levels, and specify keywords to include or avoid.
Visual Standards: Choose default image types (e.g., Digital Art), aspect ratios, and manage Anti-AI filters.
2. Tone of Voice
Beyond the Brand Kit, you can create and manage specific writing styles.
Create New Tones: You can enter a tone description manually or let Scalenut identify your unique tone by analyzing your existing content.
Tone Library: All saved tones are stored here for easy application across different articles and projects within the workspace.
3. Archives
This section serves as your workspace-specific storage for saved reports and documents.
Report & Document Management: View and manage all archived items generated across multiple tools, including Article Writer, Content Optimizer, Keyword Planner, AI Docs, and Humanized Docs.
Search & Filter: Use the search bar or filter by specific tools to quickly locate and access your past work.
4. Domains
Manage the technical connections for the URLs associated with your workspace.
Domain Overview: View a list of connected domains and their current status.
Technical Connections: Track Google Search Console (GSC) connections and manage which team members have access to specific domain data.
5. Change Logs
For workspaces utilizing technical SEO tools, the Change Logs provide a history of modifications.
Track Improvements: Monitor changes made within specialized apps like Link Manager and OnPage Pro.
Audit Trail: Review historical data and technical updates to see how your domain's optimization has evolved over time.
Important: You must repeat these steps whenever you add a new workspace to ensure the AI is properly "trained" on that brand's specific requirements.