Link Manager - An Overview

As Scalenut evolves into a comprehensive GEO  platform, every feature is designed to help you stay visible and relevant across AI-powered discovery channels. A key part of this is managing the links that connect your content ecosystem—and that’s where the Link Manager comes in.

Scalenut’s Link Manager is a flexible tool that helps you organize, monitor, and manage both inbound and outbound URLs with ease.

Whether you're strengthening internal architecture or tracking external backlinks, this feature brings clarity and control to your link strategy. 

And the best part? It’s available as an add-on with any of our paid plans.

What makes the Link Manager Stand Out?

1. Improved Internal Linking for GEO Optimization - Link Manager helps you create a strong internal linking structure—crucial for AI engines and crawlers to understand topic clusters, content relationships, and site architecture. This directly enhances your content’s discoverability across search and AI platforms.

2. Centralized Link Oversight - Monitor all your important URLs in one place. Whether you’re managing blog interlinks, external citations, or campaign tracking links, the Link Manager gives you a clear, organized view of your entire link strategy.

3. Boosts Topical Authority - Maintaining a well-structured internal linking map, helps you guide bots and users through related content, strengthening topical authority. It is an important signal for both traditional SEO and AI platforms like ChatGPT and Perplexity.

4. Efficient Link Tracking & Management - Avoid broken links or orphaned pages by easily updating, replacing, or removing outdated URLs. It streamlines your workflow, saves time, and ensures quality assurance across your content library.

5. Supports Scalable Content Strategy - As your content volume grows, managing links manually becomes a challenge. Link Manager automates this process, making it scalable and aligned with your overall GEO performance goals.

How to Connect and Utilise the Link Manager?

STEP 1

Head over to the left navigation panel in the Dashboard, and select the ‘Link Manager’ available under the GEO Core section.

STEP 2

On the redirected screen, you’d be asked to connect your Domain with GSC. Please click on it.

STEP 3

Then, choose the Gmail account it is connected with, and click on it.

STEP 4

Next, click ‘Continue’.

STEP 5

Once you’ve successfully connected to your GSC, you’ll get this screen. Begin by selecting the domain, and click ‘Next’.

STEP 6

Next, select the pages and click on ‘Let’s Go’

STEP 7

On the redirected screen, wait for the AI to analyze your domain to find internal linking opportunities.

STEP 8

Click on ‘Connect Domain’

STEP 9

Copy the script available. Then, paste the javascript code in the head tag of your site, and click on Check Connection.

STEP 10

After clicking on ‘Check Connection’, please wait for the domain verification.

STEP 11

Once your domain is verified, this is how your Link Manager dashboard would look like.

Before You Begin: Key Terms to Know for GEO 

If you're using Link Manager to improve internal linking strategy, it's important to understand a few key terms—especially for GEO. These terms help you interpret your internal link performance through the lens of content discoverability across search engines, AI platforms, andl content ecosystems.

1. Domain Strength - It indicates the overall credibility and influence of your domain. 

A strong domain helps your content rank higher and appear more frequently across AI-first discovery platforms—provided your internal linking supports a clear, connected content structure.

2. Pages Crawled -  It is the number of domain pages scanned to detect internal link opportunities. 

The more pages crawled, the more potential touchpoints you can create within your content to improve context and flow for GEO platforms.

3. New Linking Opportunities - This refers to the total number of unique, relevant internal links identified by Link Manager. 

When you add these links, it strengthens your content network and increases the likelihood of better ranking and AI-based content recall.

4. Link Status Split - Shows a high-level breakdown of internal link health—active, broken, missing, or redirected. 

A clean link structure improves crawling, enhances user navigation, and supports AI models in interpreting relationships between your content pieces.

Understanding Key Link Management Terms

When optimizing your website for GEO, link clarity and structure play a vital role in how content is interpreted by AI engines and surfaced across platforms. Here's what each term means in this context:

1. Current Inbound - These are links from external websites pointing to your domain. Inbound links signal authority and relevance to AI and search platforms, especially when they come from aligned or niche-relevant sources.

2. Current Outbound - These are links from your website to other external domains. Outbound links help establish content credibility, but for GEO, they must also be contextually appropriate to enhance user trust and platform understanding.

3. Link Status - This represents the combined health of all current inbound and outbound links on a specific URL. This status helps you quickly identify broken, missing, or redirecting links that may weaken user experience or reduce content visibility across GEO platforms.

4. Recommended Action - These are suggested next steps based on link analysis—whether it’s fixing a broken link, replacing an irrelevant outbound reference, or strengthening internal connectivity. These actions are prioritized to improve discoverability and contextual value at a page and domain level.

5. View Past Fixes - This feature lets you access the history of actions taken to resolve link-related issues. Reviewing past fixes is valuable for maintaining consistency, auditing past decisions, and ensuring your link strategy evolves with changing GEO standards and content goals.

How to Push Changes with the Link Manager?

STEP 1

Inside the Link Manager dashboard, select a page URL to work on based on the link status. 

If you see ‘Opportunity’ or ‘Action Required’, that’s your cue. In this case, click on the recommended action beside the link status.

STEP 2

This automatically identifies smart internal linking opportunities for the URL—helping you strengthen site structure, boost contextual relevance, and improve GEO outcomes.

You’ll see suggestions categorized as Outbound or Inbound:

• Outbound: Suggestions where the current page can link to other relevant internal content.

• Inbound: Suggestions where other pages in your domain could link back to the current page (none found in this example).

Each suggested link includes: Target URL, Anchor Text Content and Suggestions.

Simply review the context and anchor text. If it aligns with your content’s purpose and improves user experience and helps with GEO, click Approve. This adds the internal link to your content structure.

STEP 3

On this screen, you’ll now be able to see the number of suggestions you have approved. Next, click on ‘Review changes’ on the down right side.

STEP 4

Before internal links go live on your website, Link Manager provides a final review screen where you can verify and refine all approved changes. This step ensures that your internal linking strategy supports your content goals and aligns with GEO standards for discoverability and structure.

What You’ll See: Source URL, Anchor Text Content, Target URL

Actions You Can Take:

• Edit: Click the pencil icon to edit. 

• Delete: Click the trash icon to remove a suggestion that doesn’t align with your page intent or user journey.

Once satisfied with all updates, click Push Changes Live. This action will apply your approved internal links directly to the live site—enhancing user experience, content structure, and GEO-aligned discoverability.

Please note: You'd have to manually click on the refresh button to trigger the refresh. We do not automatically refresh the pages.

Understanding these terms ensures you're building a strong internal architecture—one that’s discoverable, geo-relevant, and future-ready for AI-led search experiences.