Keyword Planner : Overview and Benefits

Keyword research today is no longer just about ranking on Google—it’s about showing up across AI engines, search platforms, and emerging discovery systems. 

To succeed in this multi-engine landscape, your content must be built on intent-rich, interlinked topic structures that serve both search crawlers and AI models.

That’s why Scalenut’s Keyword Planner is no ordinary research tool. 

As a foundational module of Scalenut’s GEO transition, Keyword Planner is available under the GEO Core section. It helps you create content ecosystems that fuel visibility, improve discoverability, and build long-term authority across AI-first and traditional channels.

Why Use Scalenut’s Keyword Planner for GEO?

1. Plan Content with Purpose - Create well-defined topic clusters rooted in user intent to build structured content that’s favored by both search engines and AI systems.

2. Establish Topic Authority - Build pillar pages and supporting content that reinforce your domain’s topical strength—key for standing out in AI-generated results.

3. Speed Up with AI Insights - Get ready-to-use keyword clusters and competitive insights — skip the manual research and jump straight into content creation.

4. Cover Every Stage of the Funnel - Build content that maps to every stage of the user journey—from awareness to decision—ensuring complete coverage across discovery engines.

5. Boost Internal Linking - Keyword clusters help you interlink pages intelligently, enhancing crawlability and reinforcing semantic relevance—a major signal for AI models and search engines.

6. Build Topical Depth - Easily expand into semantically related terms, signaling depth and expertise that both AI systems and human readers value.

7. Spot Keyword Gaps - Use Keyword Gap Settings to identify what your audience is searching for but you’re missing — and fill those gaps strategically.

8. Explore Ranking Titles - View top-ranking titles for each keyword to stay aligned with content trends and craft headlines that attract clicks.

9. Analyze Top Domains (Pro & LTD Only) - See which domains dominate specific clusters, understand their strategy, and find ways to outperform or collaborate.

10. AI Prompt makes the Intent Clear - Each cluster includes an AI-generated prompt to guide your content with clarity of purpose—so every article is aligned with user needs and GEO discoverability.

How To Utilise the Keyword Planner For Smarter GEO?

STEP 1 

To access the Keyword Planner feature, log in to your Scalenut account and navigate to the left navigation panel on the Scalenut Dashboard under GEO Core.

STEP 2

On the redirected screen, you have 2 options -

1. If you choose the option ‘By Primary Keyword’, here’s how your screen would look like -
You can enter the primary keyword, select the target region, take advantage of the keyword settings ( only applicable for Pro Plan) and click on Plan.

2. If you choose the option ‘By List of Keywords’, here’s how your screen would look like -

Next, Click on ‘Upload File’. 

Please note: The list should have a minimum of 10 keywords and maximum of 200.

To understand how the CSV/Excel file should be, you can refer to the sample report available here.

Once the file is uploaded, the screen would look like this. You can simply click on ‘Submit’.

In either case, you will be redirected to the Keyword Planner screen. 

STEP 3                                                                                                                             

After you get the report for your desired keyword, Click the ‘Open Report’ button to view a detailed report of Keyword clusters.

STEP 4

With Scalenut's AI, you will receive numerous clusters that include specific topic keywords for your reference. Here’s how the inside of the report would look like. Here you’d also be able to see AI Prompt – an AI-generated question that encapsulates the central theme or user query behind the topic cluster, offering clear direction for targeted content creation.

STEP 5

These clusters are organized into tabs, including Clustered Keywords, Ranking status, Keyword ranked, Intent, Search Volume, Keyword Density, and Top Domains. You can easily explore each tab to dig deeper into your keywords.

STEP 6

When you click the 'Expand' icon, you can see the list of keywords within a cluster along with details such as the intent, relevance, CPC, search volume and KD. Here, you can select the keywords that you would want an SEO Article for later on. Let’s say you want to expand ‘Content Strategy’ . Here’s all the data that you get.

STEP 7

On expanding, the left side shows the keywords in the cluster. While the data of Intent, Relevance, CPC, Search Volume, and KD for each keyword in the given cluster appears on the right. 

STEP 8

The keyword cluster generator is also compatible with other Scalenut research and content creation tools. Go to the cluster that best suits your business requirement, hover over it, and click on the ‘Create SEO Article’ button. You can select/ de-select keywords as per your choice.

STEP 9

You can now hover over the ‘Top Domains’ section to see the top 10 ranking domains for a specific keyword cluster. It also displays the percentage of keywords from the cluster that each domain ranks for — the higher the percentage, the more comprehensively that domain has covered the cluster.

STEP 10

Alternatively, you can also click on ‘Keywords’ to view search volume, relevance and CPC (cost per click) for each keyword. You can also export the cluster and keyword list by clicking on the ‘Export’ option available on your screen.

PLEASE NOTE -

Here are some Common features of the Keyword Planner. 

1. Sort By - Use the ‘Sort By’ option to organize your keyword clusters based on key metrics like relevance, keywords in cluster, keywords ranked, search volume, and keyword difficulty. Additionally, you can sort them by ranking status—such as All, Shared, Unique, Missing, or Untapped.

Simply click on it and choose your preferred sorting method for a more streamlined view.

2. Search Keyword - Use the ‘Search Keyword’ field to quickly find specific keywords or clusters. Just type in your desired term to view targeted results instantly.

3. Export - Export these keywords into a csv file - click on the 'Export' option.

4. SEO Articles in Progress - Click on the ‘SEO Articles in Progress’ tab from the toolbar to easily view, access, and manage all your ongoing SEO articles in one centralized space.

You’ll see a list of keywords, along with metrics like Ranking status, keyword ranked, Intent, Search Volume, Keyword Density, and Top Domains.
You can search by keywords or sort the list by Relevance, Keywords in Cluster, Keyword Rank, Search Volume, or Keyword Density. 

If you're serious about scaling your content in a world ruled by AI discovery engines and multi-source search, Scalenut’s Keyword Planner is your GEO starting point. 

It doesn’t just suggest keywords—it helps you architect content ecosystems built on intent, depth, and semantic relevance. 

Whether you're aiming for Google rankings, ChatGPT citations, or visibility on platforms like Perplexity, this tool aligns your strategy with how discovery truly works today.

Build with purpose. Plan with GEO. Scale with confidence.