Advice and answers from the Scalenut Team

Written by Meenakshi Majumder

Keyword Planner with Keyword Gap Settings

Scalenut’s Keyword Planner is a collection of related topics focused on a central theme. You can use these keywords to create contextual content and establish expertise in your niche.

In this article, we will take you through keyword planning and ensure you have a seamless experience navigating our tool.

But here’s the best part - Our Keyword Planner now comes with Keyword Gap Settings.

Without further ado, let’s begin.

What is the Keyword Gap?

The keyword gap is the difference between the keywords your target audience uses to search for products, services, or information related to your business and the keywords you have optimized your website or content for. 

Therefore, it's important to thoroughly understand the keywords used by your target audience to improve your website's ranking and visibility on search engines.

Here’s how you can effectively use Scalenut’s Keyword Gap Settings - 


To access the Keyword Planner feature, log in to your Scalenut account and navigate to the left navigation panel on the Scalenut Dashboard. Or, directly go to the Keyword Planner available at the right corner of your Dashboard.


You can directly click on the 'Plan' option. 

Or, click on the ‘Keyword Planner’ from the left side of the navigation panel.

In either case, you will be redirected to the Keyword Planner screen.

Here, enter a keyword and select your target location to find related content strategies or ideas. Once you've done that, click on the 'Plan' button.

However, to benefit from the Keyword Gap Settings, here’s what you need to do -

Add your keywords, select your target location, and click on Keyword Gap settings.

Here’s the screen that appears.

Now, add your domain and competition domains in the respective field. 

Let’s say - Your domain:




STEP 3                                                                                                                                 

  Click the ‘Open Report’ button to view a detailed report of Keyword clusters.

STEP 4    

With Scalenut's AI, you will receive numerous clusters that include specific topic keywords for your reference.


Now, click on the ‘Expand icon’ to see the reports of the clusters in detail. Or, can click anywhere in row to expand.

Ranking Status - This column categorises each cluster based on competitiveness of the keyword in the cluster. It shows if you are ranking, if the competitor is ranking, if keyword is missing for both or, if the cluster has an untapped opportunity to rank.

  • Shared - Clusters for which each of the entered domains has rankings.
  • Unique - Clusters for which the User domain has ranking but the competitor domains do not.
  • Missing - Clusters for which the User domain has no rankings but at least one of the competitor domains do.
  • Untapped - Clusters for which all the entered domains do not have rankings.

Keyword Ranked - This column reveals how many of your keywords are successfully showing up in search results for your domain out of the total number of keywords in that cluster. For example: 10/10, 8/8, 7/10 etc. This helps you understand your website’s performance for that cluster.

Intent -  Intent refers to the type of search intent - i.e., the general purpose behind the user’s search. It helps to understand what a person wants when they enter a search query.

  • C - Commercial Intent
  • N - Navigational Intent 
  • T- Transactional Intent 
  • I - Informational Intent 

Search Volume - The average monthly search volume for the keyword during the past 12 months.

KD - Keyword difficulty indicates how difficult it will be for a website to rank organically in the Google Top 10 for the entire set of keywords in the cluster. A higher KD percentage indicates greater difficulty in ranking.

Please note that the level of difficulty is also marked with colorful dots beside the data. These colors are red, orange, yellow and green.

STEP 6   

When you click the 'Expand' icon, you can see the list of keywords within a cluster along with details such as the ranking status, keywords ranked, intent, search volume and KD. 

Here, you can select the keywords that you would want an SEO Article for later on.

Let’s say you want to expand ‘Keto Diet’ . Here’s all the data that you get.


On expanding, the left side shows Intent, Relevance, CPC, Search Volume and KD for each keyword in the given cluster. On the right side, you can view Domain Positions.

In this case, Your domain: Competition:

Here, for the keyword ‘keto’, the domains Healthline, EverydayHealth, Forbes and Bbcgoodfood are ranking in 1,5,23 and 18 positions.


The keyword cluster generator is also compatible with other Scalenut research and content creation tools. Go to the cluster that best suits your business requirement, hover over it, and click on the ‘Create SEO Article’ button. You can select/ de-select keywords as per your choice.


Alternatively, you can also click on ‘Keywords’ to view search volume, relevance and CPC (cost per click) for each keyword.

STEP 10 

You can also export the cluster and keyword list by clicking on the ‘Export’ option available on your screen.


Here are some Common features of the Keyword Planner. 

Sort By 

To better organize your keyword clusters, utilize the 'Sort By' option to arrange them based on their relevance, #keywords in cluster, keywords ranked, search volume and keyword difficulty. Click on ‘Sort By’ option to sort according to your preference.

Search Keyword

To search for a specific keyword, enter it into the 'Search Keyword' field to generate results tailored to your choice.


Export these keywords into a csv file - click on the 'Export' option.

 SEO Articles in Progress   

To access the SEO Articles in Progress feature, click on the corresponding option from the toolbar. This feature allows you to conveniently view and manage your ongoing SEO articles in one place.

Please note that this feature is only available for our Pro Plan and Ltd users.