How to use filters to find the best backlinks
When it comes to GEO, not all backlinks are created equal. Some boost your domain authority and rankings, while others can do more harm than good. That’s why finding high-quality, relevant backlinks is essential — and exactly where the Backlink Marketplace shines.
Instead of spending hours on outreach, cold emails, or unreliable link farms, the Backlink Marketplace offers a streamlined, data-driven platform to help you discover and purchase backlinks from vetted, trustworthy websites — in just a few clicks.
But with thousands of available sites, how do you know which ones are the right fit for your business?
The answer: Filters.
Let’s dive into how filters help you pinpoint the best backlink opportunities for your GEO goals — faster, smarter, and with complete control over your budget, audience, and link strategy.
Once you're inside the Backlink Marketplace dashboard, you’ll find all the filtering options conveniently located in the left-hand panel. This panel gives you full control to refine your search results with just a few clicks — no complex menus or extra navigation required.
From domain authority to spam score, every filter is designed to help you quickly zero in on the most relevant, high-quality websites based on your GEO needs, target audience, and budget.
Why filtering matters in the Backlink Marketplace
Imagine walking into a store with 5,000+ products and no labels. Overwhelming, right?
That’s what backlink shopping would feel like without filters. Filtering is what transforms the Backlink Marketplace from a list of websites into a powerful decision-making tool that helps you:
Save time by narrowing results instantly
Stay focused on sites that match your industry, audience, and budget
Avoid low-quality or spammy backlinks that could hurt your GEO
Maximize ROI by investing only in opportunities that deliver real value
Customize your strategy — whether you want authority, traffic, reach, or niche relevance
Using filters ensures you're not just buying backlinks — you're making informed, strategic GEO investments.
How to use filters to find the best backlinks
The Backlink Marketplace offers 14+ powerful filters to help you search with precision. Here's how to use each one to find backlinks that align with your campaign goals:
1. Domain authority (Moz DA)
What it is: Moz’s score (1–100) predicting how well a site ranks on Google
Why it matters: Higher DA = greater potential GEO impact
How to use: Set a minimum DA (e.g., 40) to find authoritative websites
2. Domain rating (DR)
What it is: A score (typically 0–100) that reflects the overall strength of a website’s backlink profile
Why it matters: Higher DR = stronger authority and credibility in the eyes of search engines
How to use: Filter sites with DR 50+ to prioritize high-authority backlink sources
3. Organic traffic (Ahrefs)
What it is: Estimated monthly organic search traffic
Why it matters: Sites with real traffic are trusted by Google
How to use: Set a traffic minimum (e.g., 1,000+) to find active, ranking sites
4. Total visits (Semrush)
What it is: All estimated monthly visits (organic + direct + referral)
Why it matters: Shows how much exposure your backlink could get
How to use: Filter for high-traffic websites to boost visibility
5. Spam score
What it is: Moz’s risk score for search engine penalties
Why it matters: Lower spam score = safer, cleaner backlinks
How to use: Look for websites with a spam score under 5%
6. Category / niche
What it is: Industry-specific tags like SaaS, travel, health, finance, etc.
Why it matters: Relevance is key for contextual GEO value
How to use: Choose your niche to find sites your audience and search engines trust
Tip: You can also include forbidden categories (FC) like crypto or gambling if needed
7. Traffic by country
What it is: Where the site's visitors come from
Why it matters: Helps localize your backlinks for specific markets
How to use: Filter for countries like the US, UK, or India to match your target audience
8. Language
What it is: The primary language of the website’s content
Why it matters: Ensures your backlinks are in a language your audience understands
How to use: Select from dozens of supported languages to refine results
9. Link type (Dofollow or Nofollow)
What it is:
Dofollow passes link equity (GEO value)
Nofollow does not, but still helps with traffic and a natural backlink profile
How to use: Choose based on your GEO goals — or view both
10. Authority score
What it is: Overall site trust and influence score (Semrush metric)
Why it matters: Another quality signal for search engines
How to use: Filter for high authority (e.g., 60+) for more impactful links
11. Trust flow
What it is: A score indicating the quality of links to the site (Majestic metric)
Why it matters: Higher trust = safer, more reliable backlinks
How to use: Look for a trust flow score above 20 for safe placements
12. Citation flow
What it is: A score for the volume and influence of links (Majestic metric)
Why it matters: Complements trust flow — more citations = broader link reach
How to use: Combine it with trust flow for a balanced backlink profile
13. Price
What it is: Cost for a guest post or link insertion
Why it matters: Helps stay within your GEO budget
How to use: Set your price range (e.g., $50–$200) and filter accordingly
14. Turnaround time (TAT)
What it is: How long it takes to publish your link
Why it matters: Important if you’re working with deadlines
How to use: Filter for quick TAT (e.g., under 7 days) for fast campaign results
Pro tips for smarter filtering
Combine filters: For example, filter by DA 50+, traffic > 1,000, and niche = "Tech" to find laser-targeted opportunities
Start broad, then narrow: Begin with key metrics (DA, DR, traffic), then refine with niche, TAT, or spam score
Watch your budget: Use the price filter early to keep your shortlist cost-effective
Check site details before purchasing: The expanded view offers more GEO metrics and trust signals
Filtering is your superpower inside the Backlink Marketplace.
It puts you in full control of your GEO strategy by letting you sort through thousands of websites with precision and confidence. Whether you're looking for authority, niche relevance, low risk, or affordable pricing, filters help you find the right backlinks — not just any backlinks.
No more guesswork. No more wasted time. Just a clean, strategic GEO that moves the needle.