How to set up GEO Watchtower : Monitor brand visibility and AI traffic

As search behavior shifts from traditional search engines to AI-powered discovery, your brand’s visibility increasingly depends on how it appears in AI-generated answers, summaries, and recommendations.

That’s where GEO Watchtower by Scalenut steps in. This powerful tool helps you monitor and optimize how your brand is represented across leading Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Google’s AI Overview.

This guide walks you through setting up GEO Watchtower to track brand visibility, monitor AI traffic, and strengthen your Generative Engine Optimization (GEO) strategy.

What is GEO Watchtower?

GEO Watchtower is a real-time monitoring and optimization platform designed for the AI era. It enables you to:

• Track how often and where your brand is mentioned in AI-generated content.
  

• Benchmark visibility and sentiment against competitors.
  

• Understand which topics, prompts, and sources shape your brand’s AI presence.
  

• See how AI bots interact with your website using the AI Traffic Monitor.

Setting Up GEO Watchtower

1. Access the GEO Watchtower Dashboard

Log in to your Scalenut account and select GEO Watchtower from the left-hand navigation panel.

This opens the main interface, where you can begin configuring brand tracking.

2. Enter Brand Details

You’ll be prompted to enter key information:

• Company Name – Your brand or business name.
  

• Domain – Your primary website URL.
  

• Country – The target geography you want to monitor.
  

Click Get Started to continue.

3. Review & Edit Brand Description

GEO Watchtower generates a brief description of your brand based on initial inputs.

• Review this text to ensure accuracy.
  

• Edit it if needed to better reflect your brand’s messaging.
  

Click Next once you're satisfied.

4. Choose Key Themes

Select the main topics you want to monitor across AI models. These are the areas where you want your brand to be visible.

Examples might include:

• “AI SEO tools”
  

• “Content optimization”
  

• “Keyword research strategies”
  

You can add or remove themes based on your evolving focus.

5. Add Competitors for Benchmarking

Input the names of competitors you'd like to compare your visibility against. GEO Watchtower will show side-by-side metrics for mentions, sentiment, and visibility across AI models.

Click Next after listing your competitors.

6. Add Prompts to Track

Prompts are sample questions or search phrases that users might ask AI tools. These drive the visibility analysis.

• Use the tool’s suggestions or enter your own.
  

• Avoid including your brand name in the prompt for competitive tracking.
  

Click Start Analysis to launch the brand scan.

Navigating Your GEO Watchtower Dashboard

Once the analysis begins, your dashboard will populate with key insights. It’s divided into four main sections:

● Overview

Get a high-level view of your brand’s AI presence through the following metrics:

1. Visibility
   Percentage of chats mentioning your brand over time.

• Industry Ranking
  See how your brand compares to others based on visibility within AI responses.

• Recent Prompt Runs
  View recent AI-generated search prompts that included your brand.

• Sources
  Breakdown of mentions across active AI models

  
  
  

● Prompt Library

Explore detailed data on prompts:

• Where and how your brand is being cited.
  

• Mentions across specific LLMs like OpenAI or Perplexity.
  

• Opportunities where competitors are being referenced, but you’re not.
  

You can also add new prompts regularly to expand your monitoring scope.

● Sources

Understand which domains are influencing AI-generated responses about your industry:

• Top contributing websites by topic.
  

• Categories such as SEO, Tech, Marketing, etc.
  

• A visual breakdown of source types.
  

• Recommendations on content gaps or opportunities for  visibility.

● AI Traffic Monitor

This section tracks how AI bots interact with your site, showing:

• Which AI crawlers (like ChatGPT or Claude Bot) are visiting.
  

• Your top-performing pages for AI traffic.
  

• Trends in bot vs. human visits via AI platforms.
  

Enable AI Traffic Tracking with Cloudflare

To start tracking visits from AI crawlers to your website, you’ll need to integrate GEO Watchtower with Cloudflare. This allows the tool to detect and analyze traffic from LLMs that visit and index your content.

Refer to this step-by-step help guide for full instructions:
How to Integrate GEO Watchtower with Cloudflare for AI Traffic Monitoring

Pro Tips for Maximizing GEO Watchtower

• Check visibility regularly using date filters (e.g., Last 7 or 30 Days).
  

• Update prompt lists to reflect trending user questions in your niche.
  

• Monitor sentiment shifts to track brand perception.
  

• Identify missed opportunities where competitors appear but you don’t.
  

• Use AI Traffic data to improve internal linking and content structure for LLM readability.

Conclusion

GEO Watchtower gives you the edge in a search landscape led by AI. With a few simple steps, you can set up real-time visibility tracking, uncover new content opportunities, and ensure that your brand isn’t just seen — but recommended by today’s most powerful AI engines.

Start your setup today and take control of your presence in the era of AI-powered discovery.