Written by Shivam Tiwari

How to set up GEO Watchtower : Monitor brand visibility and AI traffic

As search behavior shifts from traditional search engines to AI-powered discovery, your brand’s visibility increasingly depends on how it appears in AI-generated answers, summaries, and recommendations.

That’s where GEO Watchtower by Scalenut steps in. This powerful tool helps you monitor and optimize how your brand is represented across leading Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Google’s AI Overview.

This guide walks you through setting up GEO Watchtower to track brand visibility, monitor AI traffic, and strengthen your Generative Engine Optimization (GEO) strategy.

What is GEO Watchtower?

GEO Watchtower is a real-time monitoring and optimization platform designed for the AI era. It enables you to:

Track how often and where your brand is mentioned in AI-generated content.
Benchmark visibility and sentiment against competitors.
Understand which topics, prompts, and sources shape your brand’s AI presence.
See how AI bots interact with your website using the AI Traffic Monitor.

Setting Up GEO Watchtower
1. Access the GEO Watchtower Dashboard

This opens the main interface, where you can begin configuring brand tracking.

2. Enter Brand Details

You’ll be prompted to enter key information:

Company Name – Your brand or business name.
Domain – Your primary website URL.
Country – The target geography you want to monitor.

Click Get Started to continue.

3. Review & Edit Brand Description

GEO Watchtower generates a brief description of your brand based on initial inputs.

Review this text to ensure accuracy.
Edit it if needed to better reflect your brand’s messaging.

Click Next once you're satisfied.

4. Choose Key Themes

Select the main topics you want to monitor across AI models. These are the areas where you want your brand to be visible.

Examples might include:

“AI SEO tools”
“Content optimization”
“Keyword research strategies”

You can add or remove themes based on your evolving focus.

5. Add Competitors for Benchmarking

Input the names of competitors you'd like to compare your visibility against. GEO Watchtower will show side-by-side metrics for mentions, sentiment, and visibility across AI models.

Click Next after listing your competitors.

6. Add Prompts to Track

Prompts are sample questions or search phrases that users might ask AI tools. These drive the visibility analysis.

Use the tool’s suggestions or enter your own.
Avoid including your brand name in the prompt for competitive tracking.

Click Start Analysis to launch the brand scan.

Navigating Your GEO Watchtower Dashboard

Once the analysis begins, your dashboard will populate with key insights. It’s divided into five main sections:

Control Your Watchtower Usage (Settings Panel)

GEO Watchtower gives you full control over what gets tracked, how often it’s tracked, and how much you spend. Use the Settings panel (gear icon on the top-right of the Watchtower dashboard) to tailor coverage to your needs and budget.

How the controls work

1) Engines

Toggle the AI engines you want Watchtower to monitor for your brand: ChatGPT, Claude, Gemini, Perplexity.
The Engines Tracking count at the top updates to reflect your selection.
Why it matters: More engines = broader coverage and comparisons; fewer engines = leaner costs focused on the channels that matter most to you.

2) Number of Prompts

Set the volume of brand prompts Watchtower runs each refresh cycle.
Higher counts increase the breadth of questions and scenarios tested; lower counts keep costs tight.
Guidance:
- 20–50 prompts: quick health check or early exploration
- 65–100 prompts: ongoing monitoring across product lines or regions
- 100+ prompts: deep tracking during important launches or campaigns

3) Refresh Frequency

Choose how often Watchtower runs your configured prompts.
Daily: near-real-time movement tracking; best for launches or fast-moving categories.
Weekly: lower cost, steady trending; best for stable categories.

4) Summary & Update Plan (right panel)

Summary shows a live preview of your cost impact based on your selections:
- Current Price – your plan before changes
- Updated Price – what the new settings would cost
- Total – the projected monthly total
Click Update Plan to apply. Leaving without updating keeps your previous settings.

What changes after you update

Your Overview widgets (e.g., Visibility, Industry Ranking, Recent Prompt Runs, Sources) will reflect the new scope from the next scheduled refresh.
Expect more (or fewer) prompts in Recent Prompt Runs, and potentially different visibility and sentiment patterns as coverage expands or narrows.

Practical setup examples

Budget-focused watch:
Engines: ChatGPT only · Prompts: 20–35 · Frequency: Weekly
Use when you want a light, continuous pulse with minimal spend.
Balanced monitoring (most brands):
Engines: ChatGPT + Claude · Prompts: 65–100 · Frequency: Weekly
Good coverage without daily costs; ideal for steady periods.
Launch / campaign mode:
Engines: All selected · Prompts: 100+ · Frequency: Daily
Maximizes visibility tracking while you push new releases or promotions. Revert later.
Category comparison:
Engines: Pick 2–3 your audience uses most · Prompts: 65–100 · Frequency: Weekly
Lets you benchmark how different models “see” your brand without going all-in.

● Overview
Get a high-level view of your brand’s AI presence through the following metrics:

Visibility
Percentage of chats mentioning your brand over time.
Industry Ranking
See how your brand compares to others based on visibility within AI responses.
Recent Prompt Runs
View recent AI-generated search prompts that included your brand.
Sources
Breakdown of mentions across active AI models

● Prompt Library

Explore detailed data on prompts:

Where and how your brand is being cited.
Mentions across specific LLMs like OpenAI or Perplexity.
Opportunities where competitors are being referenced, but you’re not.

You can also add new prompts regularly to expand your monitoring scope.

● Sources

Understand which domains are influencing AI-generated responses about your industry:

Top contributing websites by topic.
Categories such as SEO, Tech, Marketing, etc.
A visual breakdown of source types.
Recommendations on content gaps or opportunities for visibility.

● AI Traffic Monitor

This section tracks how AI bots interact with your site, showing:

Which AI crawlers (like ChatGPT or Claude Bot) are visiting.
Your top-performing pages for AI traffic.
Trends in bot vs. human visits via AI platforms.

Enable AI Traffic Tracking with Cloudflare

To start tracking visits from AI crawlers to your website, you’ll need to integrate GEO Watchtower with Cloudflare. This allows the tool to detect and analyze traffic from LLMs that visit and index your content.

Refer to this step-by-step help guide for full instructions:
How to Integrate GEO Watchtower with Cloudflare for AI Traffic Monitoring

Pro Tips for Maximizing GEO Watchtower

Check visibility regularly using date filters (e.g., Last 7 or 30 Days).
Update prompt lists to reflect trending user questions in your niche.
Monitor sentiment shifts to track brand perception.
Identify missed opportunities where competitors appear but you don’t.
Use AI Traffic data to improve internal linking and content structure for LLM readability.

Conclusion

GEO Watchtower gives you the edge in a search landscape led by AI. With a few simple steps, you can set up real-time visibility tracking, uncover new content opportunities, and ensure that your brand isn’t just seen — but recommended by today’s most powerful AI engines.

Start your setup today and take control of your presence in the era of AI-powered discovery.