Advice and answers from the Scalenut Team

Written by Scalenut

How to Set the Right Context within Cruise Mode?

Master Contextual Relevance and unleash the Power of Setting the Right Context.

In the vast online information landscape, blogs have become invaluable for sharing ideas, experiences, and knowledge. They provide a platform for individuals and brands to communicate with a diverse audience and establish their digital presence. But what sets a well-crafted blog apart from the rest? It's the context.

In this article, we will explore the concept of context in a blog and examine its importance in creating engaging content.

What is Context?

The context refers to the background and circumstances that shape the meaning and relevance of the content. It helps readers understand the subject better and connect with it more meaningfully.

STEP 1: 

Log in to your Scalenut account and locate the ‘Article Writer/Cruise Mode’ button on your home screen. Click it to begin.

STEP 2: 

A pop-up box will appear on your screen once you've clicked the button. In the keywords field, enter your primary and secondary keywords related to your topic. Then, select your target location, and hit the ‘Start’ button to generate content.

STEP 3: 

Once you have entered your primary and secondary keywords, you can customize your competition benchmarking approach according to your content and marketing strategy.

This feature lets you choose between the top 10, 20, or 30 ranking pages to focus on, enabling you to personalize your competitive analysis to meet your specific objectives and target audience.

After you have selected and clicked on 'Start,' the Cruise Mode interface will appear on your screen. Here, you'll find a guided workflow based on your entered keywords.


In the ‘Context’ section, give a brief description related to your topic. This helps our AI to understand the theme or requirements of your blog. 

You can also select and customize your ‘Tone of Voice from the drop down menu.

Once you've provided the necessary details, click the Create Title’ button, and our AI will generate potential blog titles.

How to Set the Right Context?

Setting the right context in a blog can sometimes be a challenging task. It requires careful consideration and a thoughtful approach to ensure that readers can fully grasp the significance and relevance of the content. 

So, if you're facing difficulties in setting the right context, here are some helpful strategies to guide you:

  • Define your target audience: Understand who your readers are and their background knowledge. It will help you tailor the context and ensure it resonates with their interests and needs.
  • Research and gather information: It's important to conduct extensive research on your chosen topic. Gather pertinent facts, statistics, and examples that can bolster your writing. It will help you provide your readers with a comprehensive and knowledgeable perspective.
  • Start with an engaging hook: To capture your reader's attention, start with a captivating introduction that connects with the topic. It will pique their interest and motivate them to read further while providing a glimpse of the content.
  • Provide background information: Introduce necessary information to give readers a foundational understanding of the subject. It can include definitions, historical context, or relevant events shaping the topic. By filling in these gaps, you ensure that readers are on the same page as you and can fully appreciate the content.
  • Use clear and concise language: Avoid jargon or complex terminology that may confuse or alienate your readers. Instead, opt for simple language that allows for easy comprehension. The goal is to provide context that is accessible and relatable to a wide range of readers.


Adding context to a blog is crucial as it enhances the reader's understanding and connection with the content. Background information, relevant details, and a broader perspective can establish the blogger's credibility, address the specific audience's needs, and foster meaningful engagement.

Want to learn more about choosing the perfect title for your blog? Don't wait - read our next blog and take your content creation to soaring heights!