Advice and answers from the Scalenut Team

Written by Meenakshi Majumder

How To Select Relevant Keyword Clusters?

Keyword clusters contain related keywords that can help improve your website's visibility and attract targeted traffic.

Selecting relevant keyword clusters is essential in search engine optimization (SEO) and keyword research.        

But that’s not all - While choosing relevant keyword clusters, there are various aspects that you need to take into account. These factors aid in finding the most fitting keywords for your audience and content. 

Having difficulty selecting Relevant Keywords Clusters?

Fret not, here are some crucial elements to bear in mind:

Analyze Search Volume and Competition 

One of the crucial steps in keyword research is to evaluate the search volume and competition for each keyword. It is important to focus on keywords with a reasonable search volume, indicating sufficient interest from users. 

This ensures that your content will be relevant and impactful. However, it's also essential to consider the competition level of each keyword. Aiming for keywords with a manageable level of competition for your website can help you rank higher in search engine results pages (SERPs) and attract more organic traffic. 

By finding the right balance between search volume and competition level, you can optimize your content strategy and increase your chances of success.

Choose Keywords with Relevance 

Once you've gathered your keywords, analyzing and grouping them based on their relevance and similarity is essential. This process will help identify common themes, topics, or user intents that connect each keyword within a group. These groups of keywords are known as keyword clusters.

They are critical for effective SEO because they help search engines better understand the content on your website and its relevance to user search queries. By grouping related keywords, you can create a more comprehensive and cohesive content strategy that aligns with user intent. 

Select Keywords with Low CPC 

When selecting keywords, choose keywords with low CPC (Cost Per Click) as they are more cost-effective to bid on in paid advertising campaigns and have relatively low competition.

The best way to select low CPC keywords is by using Scalenut's Keyword Planner. The tool allows filtering or sorting the keyword results by CPC to identify keywords with lower values. Look for keywords with a low average CPC, and you are good to go.

Prioritize High-Impact Keywords

When optimizing your website for search engines, it's important to identify high-impact keywords within each cluster. These keywords have a significant search volume and moderate competition, aligning well with your website's goals.

Prioritizing these keywords as your primary targets for optimization can help you improve your website's search engine rankings and drive more traffic to your site. 

Once you have identified the high-impact keywords within each cluster, incorporate them strategically throughout your website. This includes optimizing page titles, meta descriptions, headings, and content with these targeted keywords. 

Consider Clusters with Low Difficulty

When selecting a keyword cluster for tasks like content creation, SEO optimization, or marketing campaigns, it’s important to consider the cluster difficulty. This refers to the level of competition and complexity associated with the chosen keywords within the cluster. The difficulty is influenced by factors like search volume, existing competition, and domain authority.

Clusters with high difficulty may require more resources and time to achieve visibility and rank well. On the other hand, low-difficulty clusters can offer quicker wins. By analyzing cluster difficulty, you can prioritize your efforts and focus on clusters that align with your goals and resources. This ultimately improves your chances of success.

Check Keyword Difficulty for each of the Key Terms in the Cluster

It is important to check the difficulty of keywords in a cluster, as it helps to understand the level of competition and make informed decisions.

The difficulty of a keyword is determined by competition, search volume, and domain authority. Keywords with low difficulty are easier to rank for, while those with high difficulty may require more effort. The goal is to mix high and low-difficulty keywords in a cluster, allowing easy wins and more competitive terms.

Prioritize Keyword Clusters ranking in Top Domains

When exploring relevant keyword clusters, focus on domains with higher percentages in the "Top Domains" section. These percentages reflect the extent to which a domain covers keywords within the cluster. 

Opt for domains with higher percentages, as they demonstrate comprehensive coverage of relevant keywords. This indicates that the domain's content is likely more aligned with your target keywords, making it a better choice for your SEO strategy or research.


If you still need help selecting relevant keyword clusters, head on to Scalenut's Keyword Planner, which can assist you in uncovering the right keywords for your website.

So wait no more - Discover the most relevant and effective keyword clusters for your SEO strategy today!