How To Select Relevant Keyword Clusters?

How To Select Relevant Keyword Clusters for Generative Engine Optimization (GEO)

Keyword clusters group related terms that help enhance your content’s visibility in generative engines like Google’s AIO, ChatGPT, and Perplexity. They’re essential for effective GEO (Generative Engine Optimization) and modern keyword research.

But selecting the right clusters isn’t just about grouping similar terms—it’s about identifying topics that align with user intent, structured information, and how AI-driven engines surface answers.

With Scalenut's AI, you receive multiple keyword clusters, each centered around a specific topic keyword. What’s new is the inclusion of an AI Prompt—a question generated by the AI that encapsulates the central user intent behind the cluster. This prompt offers clear direction for creating targeted, generative-engine-optimized content.

Having difficulty selecting relevant keyword clusters for GEO?

No worries. Here's what to focus on:

Analyze Search Volume and Contextual Use

In GEO, it's not just about search volume—it’s also about how keywords are framed in generative answers. Still, starting with keywords that show user demand is smart.

Then review how those terms are used in AI-generated outputs. Are they answering questions? Appearing in featured responses? Are they tied to trusted sources?

With Scalenut's cluster reports, these insights are easier to act on. The AI Prompt attached to each cluster helps you understand how users are likely to phrase their questions—so you can align your content with actual search and query behavior in generative engines.

Choose Keywords with Intent and Entity Relevance

In the world of GEO, organizing keywords by semantic similarity, user intent, and topical relevance is essential. Generative engines rely less on exact keyword matching and more on understanding conceptual and contextual relationships.

That’s why Scalenut’s AI-generated cluster reports include not just keywords—but also an AI Prompt that reflects the central query or user concern. This makes it easy to write content that answers real-world questions, rather than just stuffing keywords.

These prompts act like mini content briefs—designed to guide your content structure in a way that aligns with how generative engines extract and assemble information.

Select Keywords with Lower CPC 

While CPC isn’t a ranking factor in GEO, it still helps identify commercial or monetizable clusters. Scalenut’s planner lets you spot low-CPC but high-value clusters—especially useful if you’re blending content marketing with PPC.

By combining this with the AI-generated prompts, you can craft content that serves both organic and paid goals—targeting what users are asking and minimizing ad spend simultaneously.

Prioritize High-Impact Keywords for AI-Driven Visibility

Generative engines prefer content that is:

• Structured
  

• Informational
  

• Contextually rich
  

• User-focused
  

By building around high-impact keywords in your clusters—and using the AI Prompt as your north star—you can create answers that AI models naturally pull into their responses.

Use the prompt to frame your headline or intro. Then build supporting sections using related terms from the cluster. This positions your content as directly responsive to generative queries.

Consider Clusters with Low Difficulty

Not all topics are saturated in AI outputs—yet.

Scalenut helps identify low-difficulty clusters, especially when AI Prompts expose gaps in current AI-generated content. If the prompt reveals a niche or underserved angle, that’s your opportunity to rank or be cited more easily.

Prioritize Clusters Ranking in Generative Outputs

Scalenut's data helps you identify clusters already gaining traction in generative results.

When you spot clusters where the AI Prompt matches what’s already being answered by engines like AIO or ChatGPT, you know you’re aligned with current trends.

But when you find a prompt that isn't well covered yet—that’s your GEO goldmine.

What You See in the Scalenut GEO Report (Sidebar or Visual Section)

Each cluster in your Scalenut report includes:

• A Topic Keyword (main theme)
  

• A group of Related Keywords
  

• Search Volume, CPC, and Difficulty metrics
  

• And most importantly: an AI Prompt — a smartly crafted question that captures what the user is likely asking

Use the AI Prompt as your content brief starter
Let the related keywords build your subheadings or sections
Align with user intent, not just search volume

This is how you build for Generative Engine Optimization—by understanding how AI interprets and serves content to users.

Conclusion

If you’re still struggling to select the right clusters for your GEO content strategy, the latest updates in Scalenut's Keyword Planner are designed to help.

Each cluster now comes with a clear AI-generated Prompt, enabling you to create content that directly addresses user intent as understood by generative engines.

Don’t just optimize for rankings—
Optimize for answers. Optimize for intent. Optimize for GEO.