Detailed Guide: How to use Keyword Planner?

Keyword Planner is a collection of related topics focused on a central theme. You can use these keywords to create contextual content and establish expertise in your niche.

In this article, we will take you through keyword planning and ensure you have a seamless experience navigating our tool.

Here’s how you can effectively use Scalenut’s Keyword Planner - 

STEP 1 

To access the Keyword Planner feature, log in to your Scalenut account and navigate to the left navigation panel on the Scalenut Dashboard. Or, directly go to the Keyword Planner available at the right corner of your Dashboard.

STEP 2

You can directly click on the 'Plan' option. 

Or, click on the ‘Keyword Planner’ from the left side of the navigation panel.
➡️If you choose the option ‘By Primary Keyword’, here’s how your screen would look like -
You can enter the primary keyword, select the target region, take advantage of the keyword settings ( only applicable for Pro Plan) and click on Plan.

➡️If you choose the option ‘By List of Keywords’, here’s how your screen would look like -

Next, Click on ‘Upload File’.  Please note: The list should have a minimum of 10 keywords and maximum of 200.

To understand how the CSV/Excel file should be, you can refer to the sample report available here.
Once the file is uploaded, the screen would look like this. You can simply click on ‘Submit’.

Upon successful completion, here’s how the screen would look like.
Note: Your keyword planner report will be based on your first keyword of the uploaded file.

In either case, you will be redirected to the Keyword Planner screen.

STEP 3                                                                                                                             
After you get the report for your desired keyword, Click the ‘Open Report’ button to view a detailed report of Keyword clusters.

STEP 4                                                                                                                             

With Scalenut's AI, you will receive numerous clusters that include specific topic keywords for your reference. Here’s how the inside of the report would look like.

STEP 5

Now, click on the ‘Expand icon’ to see the reports of the clusters in detail. Or, can click anywhere in row to expand.

Intent -  Intent refers to the type of search intent - i.e., the general purpose behind the user’s search. It helps to understand what a person wants when they enter a search query.

• C - Commercial Intent

• N - Navigational Intent 

• T- Transactional Intent 

• I - Informational Intent 

Search Volume - The average monthly search volume for the keyword during the past 12 months.

KD - Keyword difficulty indicates how difficult it will be for a website to rank organically in the Google Top 10 for the entire set of keywords in the cluster. A higher KD percentage indicates greater difficulty in ranking.

Please note that the level of difficulty is also marked with colorful dots beside the data. These colors are red, orange, yellow and green.

STEP 6   

When you click the 'Expand' icon, you can see the list of keywords within a cluster along with details such as the intent, relevance, CPC, search volume KD and Domain Positions. Here, you can select the keywords that you would want an SEO Article for later on.

Let’s say you want to expand ‘Website optimization strategies’ . Here’s all the data that you get.

STEP 7

On expanding, the left side shows the keywords in the cluster. While the data of Intent, Relevance, CPC, Search Volume, KD and Domain Positions for each keyword in the given cluster appears on the right. 

STEP 8 

The keyword cluster generator is also compatible with other Scalenut research and content creation tools. Go to the cluster that best suits your business requirement, hover over it, and click on the ‘Create SEO Article’ button. You can select/ de-select keywords as per your choice.

STEP 9 

You can now also view titles for the clusters. Simply click on the check box beside the ‘View Titles’ option and it’ll be available below the clustered keywords.

STEP 10

Now, you can also hover over the ‘Top Domains’ to view the top 10 ranking domains for the specific keyword cluster. In which it will show the percentage of keywords on which the domain is ranking. Higher percentage means that domain has covered more keywords from the cluster.

STEP 11

Alternatively, you can also click on ‘Keywords’ to view search volume, relevance and CPC (cost per click) for each keyword.

STEP 10 

You can also export the cluster and keyword list by clicking on the ‘Export’ option available on your screen.

PLEASE NOTE -

Here are some Common features of the Keyword Planner. 

• Ranking Status

This column categorizes each cluster based on the competitiveness of keyword in cluster. It helps identify whether competitors are ranking, if you are ranking, or if the cluster represents untapped opportunities.

• Sort By 

To better organize your keyword clusters, utilize the 'Sort By' option to arrange them based on their relevance, #keywords in cluster, keywords ranked, search volume and keyword difficulty. Click on ‘Sort By’ option to sort according to your preference.

• Search Keyword
  

To search for a specific keyword, enter it into the 'Search Keyword' field to generate results tailored to your choice.

• Export

Export these keywords into a csv file - click on the 'Export' option.

•  Seo Articles in Progress   

To access the SEO Articles in Progress feature, click on the corresponding option from the toolbar. This feature allows you to conveniently view and manage your ongoing SEO articles in one place.