Detailed Guide: How to use Keyword Planner?
Scalenut is no longer just an SEO tool — it’s now a GEO platform, built for how content is discovered and consumed in today’s AI-first world.
With AI engines, and intelligent assistants changing the way users access information, content strategy needs to evolve. That’s where Scalenut’s Keyword Planner steps in — giving you a smarter way to build topic authority and drive meaningful results.
It brings together a cluster of closely related topics around a single theme, helping you create content that is not only contextually relevant but also optimized for visibility, engagement, and conversion across modern search environments.
In this article, we’ll guide you through how to use Keyword Planner effectively — so you can plan, organize, and produce content that performs where it matters most.
Here’s how you can effectively use Scalenut’s Keyword Planner -
STEP 1
To access the Keyword Planner feature, log in to your Scalenut account and navigate to the left navigation panel on the Scalenut Dashboard under GEO Core
STEP 2
On the redirected screen, you have 2 options -
1. If you choose the option ‘By Primary Keyword’, here’s how your screen would look like -
You can enter the primary keyword, select the target region, take advantage of the keyword settings ( only applicable for Pro Plan) and click on Plan.
2. If you choose the option ‘By List of Keywords’, here’s how your screen would look like -
Next, Click on ‘Upload File’.
Please note: The list should have a minimum of 10 keywords and maximum of 200.
To understand how the CSV/Excel file should be, you can refer to the sample report available here.
Once the file is uploaded, the screen would look like this. You can simply click on ‘Submit’.
In either case, you will be redirected to the Keyword Planner screen.
STEP 3
After you get the report for your desired keyword, Click the ‘Open Report’ button to view a detailed report of Keyword clusters.
STEP 4
With Scalenut's AI, you will receive numerous clusters that include specific topic keywords for your reference. Here’s how the inside of the report would look like.
STEP 5
Now, click on the ‘Expand icon’ to see the reports of the clusters in detail. Or, can click anywhere in row to expand. Here’s what you’ll find when expanded:
Clustered Keywords: A full list of keywords related to the selected topic
Primary Keyword: Highlighted as the main focus keyword that defines the cluster
AI Prompt: A generated question that reflects the core search intent of the cluster
Keyword Metrics:
Intent – Indicates the type of user intent (e.g., informational, commercial, navigational, transactional)
Relevance – Shows how closely the keyword aligns with the cluster’s main theme
Search Volume – Average number of monthly searches for each keyword
KD (Keyword Difficulty) – Reflects how competitive it is to rank for the keyword
CPC (Cost-Per-Click) – Useful for assessing paid search potential
After reviewing and selecting the keywords you want to target, you can click “Create SEO Article” to start building your content brief with the selected data and AI Prompt included.
STEP 6
When you click the 'Expand' icon, you can see the list of keywords within a cluster along with details such as the intent, relevance, CPC, search volume and KD. Here, you can select the keywords that you would want an SEO Article for later on. Let’s say you want to expand ‘Content Strategy’ . Here’s all the data that you get.
STEP 7
On expanding, the left side shows the keywords in the cluster. While the data of Intent, Relevance, CPC, Search Volume, and KD for each keyword in the given cluster appears on the right.
STEP 8
The keyword cluster generator is also compatible with other Scalenut research and content creation tools. Go to the cluster that best suits your business requirement, hover over it, and click on the ‘Create SEO Article’ button. You can select/ de-select keywords as per your choice.
STEP 9
You can now hover over the ‘Top Domains’ section to see the top 10 ranking domains for a specific keyword cluster. It also displays the percentage of keywords from the cluster that each domain ranks for — the higher the percentage, the more comprehensively that domain has covered the cluster.
STEP 10
Alternatively, you can also click on ‘Keywords’ to view search volume, relevance and CPC (cost per click) for each keyword. You can also export the cluster and keyword list by clicking on the ‘Export’ option available on your screen.
PLEASE NOTE -
Here are some Common features of the Keyword Planner.
1. Sort By - Use the ‘Sort By’ option to organize your keyword clusters based on key metrics like relevance, keywords in cluster, keywords ranked, search volume, and keyword difficulty.
Simply click on it and choose your preferred sorting method for a more streamlined view.
2. Search Keyword - Use the ‘Search Keyword’ field to quickly find specific keywords or clusters. Just type in your desired term to view targeted results instantly.
3. Export - Export these keywords into a csv file - click on the 'Export' option.
4. SEO Articles in Progress - Click on the ‘SEO Articles in Progress’ tab from the toolbar to easily view, access, and manage all your ongoing SEO articles in one centralized space.
