Advice and answers from the Scalenut Team

Written by Scalenut

How to Refresh Existing Content with Content Optimizer?

Optimize your existing blog posts to get more value out of them.

Scalenut’s powerful Content Optimizer helps you improve the comprehensiveness of the content by providing you with deep data-driven insights. These can help you identify the missing spots to make your content more engaging and rank it higher.

In this detailed guide, we will show you step by step how to optimize an already existing blog for your business.


Click on ‘Content Optimizer’ available in the middle of your Scalenut Dashboard. Select the ‘Optimize’ option to start the process directly, or get to the navigation bar and choose ‘Content Optimizer’.


Next, add the URL of your existing blog, the key terms you want to rank for, and the location of your target audience. Once you've done that, click on 'Start' and the Content Optimizer will quickly analyze the top 30 URLs and generate a report with an SEO score for your content.

Alternatively, you can customize your competition benchmarking approach based on your content and marketing strategy. This feature empowers you to select between the top 10, 20, or 30 ranking pages to focus on, enabling you to tailor your competitive analysis. 


On the redirected page, add the URL of your existing blog, the key terms you want to rank for, and the location of your target audience. Once you've done that, click 'Optimize'. You can also customize the number of ranking pages you want to consider for the report.


The Content Optimizer screen displays the SEO Score of existing articles and the report of your newly created one. You can select the content you wish to optimize and click 'Open Editor' to go to the Editor. 

In this case, let’s say we want to optimize the content of ‘simple short bio example’. 


Once you enter the editor,on the top left side, you will find the meta title, meta description and URL Permalink of your existing content. While, on the right side, under the 'Optimize' section, you'll see your article's SEO score. 


The SEO Score tells you how your content performs for different parameters like key terms, depth, keyword density, headings, meta tags, featured snippets, links, and URLs. It also suggests focusing on areas that need optimization- almost like a personalized action plan for content optimization.

NOTE: You will also find parameters highlighted with green ticks for meeting SEO standards, orange ticks for ones with scope for improvement, and red cross for errors and areas needing your attention. All the 9 parameters provide you with an in-depth analysis and real-time feedback. 


Here comes the most important step. You can either work on our recommendations manually or take the help of our newly launched feature, ‘Fix It.’ - your magical content optimization wand. All you need to do is click on ‘Fix It’ and it will redirect you to a suggestion screen.

Using these insights, users can optimize and scale their existing content according to the latest SEO guidelines. For best SEO results, follow these recommendations for all 9 parameters.


Besides the SEO Score and word count, you can also track the ‘Readability Score’ from the bottom panel. This score measures the ease of understanding a piece of writing by analyzing its sentence length, word complexity, and structure. A higher score indicates the content is easier to comprehend, while a lower score means it is more challenging. 

Want to know more about Scalenut’s new ‘Fix It’ feature? Read our next blog.