How to Refresh Existing Content with Content Optimizer?

Scalenut’s powerful Content Optimizer helps you improve the comprehensiveness of the content by providing you with deep data-driven insights. These can help you identify the missing spots to make your content more engaging and rank it higher.

In this detailed guide, we will show you step by step how to optimize an already existing blog for your business.

STEP 1

Click on ‘Content Optimizer’ available in the middle of your Scalenut Dashboard. Select the ‘Optimize’ option to start the process directly, or get to the navigation bar and choose ‘Content Optimizer’

STEP 2

Next, add the keywords (primary and secondary) of your existing blog, and the location of your target audience. You can either add the URL in this step or manually add it later from the Editor. Then, click on 'Start' and the Content Optimizer will quickly analyze the top URLs and generate a report with an SEO score for your content. 

Alternatively, you can customize your competition benchmarking approach based on your content and marketing strategy. This feature empowers you to select between the top 10, 20, or 30 ranking pages to focus on, enabling you to tailor your competitive analysis. 

STEP 3

The Content Optimizer screen displays the SEO Score of existing articles and the report of your newly created one. You can select the content you wish to optimize and click 'Open Editor' to go to the Editor. 

STEP 4
Once you enter the editor,on the top left side, you will find the meta title, meta description and URL Permalink of your existing content. While, on the right side, under the 'Optimize' section, you'll see your article's SEO score. 

STEP 5
The SEO Score tells you how your content performs for different parameters like key terms, depth, keyword density, headings, meta tags, featured snippets, links, and URLs. It also suggests focusing on areas that need optimization- almost like a personalized action plan for content optimization.

NOTE: Green ticks meet SEO standards, orange ticks are minor issues,  and red cross stands for major issues. All the 9 parameters provide you with an in-depth analysis and real-time feedback. 

STEP 6

Here comes the most important step. You can either work on our recommendations manually or take the help of our newly launched feature, ‘Fix It.’ - your magical content optimization wand.  All you need to do is click on ‘Fix It’ and it will redirect you to a suggestion screen.

Once fixed, this is how your screen will look like -

STEP 7

Besides the SEO Score and word count, you can also track the ‘Readability Score’ from the bottom panel. This score measures the ease of understanding a piece of writing by analyzing its sentence length, word complexity, and structure. A higher score indicates the content is easier to comprehend, while a lower score means it is more challenging. 

STEP 8:
If you do not wish to spend time manually fine-tuning your content, Scalenut's Auto-Optimizer is your best bet. It is designed to simplify and supercharge the content optimization process. This innovative feature streamlines fine-tuning your content by automating key SEO enhancements, saving time, and ensuring precision.

STEP 9:

In the editor, the Gaps and Gains section provides actionable insights to enhance your content's effectiveness. 

STEP 10:

Gaps: This part identifies key topics that your top competitors have included in their content but are absent from yours. Filling these gaps helps align your content with industry standards and boosts its relevance.

Gains: This highlights unique topics your competitors haven't covered, offering you a chance to create fresh, valuable content. Leveraging these gains can give you an SEO edge and help attract a broader audience.  Want to know more? Read here.

STEP 11

Pro-Tip: If you are a Pro-Plan user, you can also leverage the Interlinking feature from the editor.

Quick Tip:

You can now take advantage of the Version History and the Comment section in the editor.

• Easily track and revert changes with Version History, ensuring you never lose important edits. 

• Collaborate seamlessly using the Comment section for real-time feedback and suggestions.