Advice and answers from the Scalenut Team

Written by Scalenut

How to make the best use of Keyword Planner?

If you want to improve your SEO and marketing campaigns, Scalenut's Keyword Planner is your best bet.

Scalenut's Keyword Planner is a tool that helps to research and analyze keywords. To maximize the potential of this tool, it's crucial to follow certain actions while avoiding others. By following these guidelines, you can effectively and efficiently choose the most beneficial keywords for your SEO and marketing strategies.


  • Add Relevant Long Tail Keyword 

To increase your chances of converting potential customers, it's worth considering using long-tail keywords. These keywords are more specific and have less competition than generic ones, and they are more likely to capture the intent of users searching for something particular.

  • Create a Multi-Keyword Report

The purpose of creating multi-keyword reports is to help you improve your SEO and marketing strategies by analyzing several keywords through Scalenut's Keyword Planner. We aim to provide valuable insights and recommendations that can help you increase your online visibility, attract targeted traffic, and reach your business objectives.

  • Add Relevant Filters to get the Desired Clusters

To ensure that you find the most relevant keyword groups, using appropriate filters during your research is crucial. Scalenut's Keyword Planner is a useful tool to help you refine your results and focus on specific clusters aligning with your SEO and marketing objectives.

  • Choose Keywords with High Potential Score

When it comes to SEO and marketing, selecting the appropriate keywords can significantly impact the success of your online ventures. By utilizing Scalenut's Keyword Planner and focusing on keywords with high potential scores, you can uncover untapped opportunities to improve your website's visibility, attract relevant traffic, and achieve your business goals. 

Be sure to pay attention to the search volume data offered by the keyword planner, as it can help you gauge the popularity of specific keywords and prioritize those with higher search volumes.

  • Refine your Keyword List

Review the list of keyword suggestions and choose the ones that best fit your needs. Remove any too broad, irrelevant, or low search popularity keywords. Consider competition, relevance, search volume.

  • Consider Clusters with Low Difficulty

When selecting a keyword cluster for tasks like content creation, SEO optimization, or marketing campaigns, it’s important to consider the cluster difficulty. This refers to the level of competition and complexity associated with the chosen keywords within the cluster. The difficulty is influenced by factors like search volume, existing competition, and domain authority.

Clusters with high difficulty may require more resources and time to achieve visibility and rank well. On the other hand, low-difficulty clusters can offer quicker wins. By analyzing cluster difficulty, you can prioritize your efforts and focus on clusters that align with your goals and resources. This ultimately improves your chances of success.

  • Monitor Keyword Difficulty

It is important to check the difficulty of keywords in a cluster, as it helps to understand the level of competition and make informed decisions.

The difficulty of a keyword is determined by competition, search volume, and domain authority. Keywords with low difficulty are easier to rank for, while those with high difficulty may require more effort. The goal is to mix high and low-difficulty keywords in a cluster, allowing easy wins and more competitive terms.


  • Don't add Narrow Keywords

When you use narrow keywords, they limit a website's search results and visibility. It restricts the range of topics you cover, limiting your audience's reach and potential for organic traffic. Broadening the scope of keywords allows for a wider range of topics and a greater likelihood of capturing the interests of a larger audience.

It also provides more opportunities for your website to appear in search results related to various queries, increasing visibility and potential for engagement. Therefore, by avoiding narrow keywords and adopting a more inclusive approach, you can expand your reach and explore a broader range of topics.

  • Don’t select High CPC keywords

In keyword planning, avoiding high CPC (Cost Per Click) keywords is often advisable. While high CPC keywords may have their merits in certain situations, exploring a mix of lower CPC and long-tail keywords can help optimize your advertising efforts and achieve better overall results. 

  • Don’t select Low Relevance Keywords

When conducting keyword research, it is vital to prioritize selecting highly relevant keywords that align with your target audience and your content. This approach enables you to create valuable content that effectively addresses the needs and interests of your users.

  • Don’t stuff too many Keywords.

To ensure the best results, creating high-quality, informative content that naturally incorporates relevant keywords is important. Overusing keywords in your content, a practice known as keyword stuffing can harm your SEO efforts. It makes your content appear spammy to search engines and provides a poor user experience.

  • Don’t ignore the User Intent.

Understanding user intent is crucial for effective search engine optimization (SEO) and valuable content creation. 

User intent is the underlying goal or purpose behind a user's search query. You can tailor your content to meet their needs and expectations by understanding what users are looking for when they search. 

  • Don’t forget to Update your Keyword Research

Keywords and search trends change over time, so it's essential to revisit your keyword research on regular intervals. Keep up with industry changes, evolving user behavior, and emerging trends to optimize your SEO strategy effectively.

Please Note: While Scalenut’s Keyword Planner can provide valuable insights, combining it with your knowledge of your target audience, industry expertise, and a well-rounded SEO strategy is essential.