Advice and answers from the Scalenut Team

Written by Scalenut

How to make the best use of an SEO Topic Research report?

Search engine optimization (SEO) is vital to the success and visibility of businesses online - making topic research a crucial aspect of SEO. 

This article will explore the essential steps to leverage an SEO topic research report effectively.  From discussing techniques for analyzing the data and uncovering keyword opportunities to developing a comprehensive content strategy that aligns with the interests and needs of your target audience  - we will cover it all!

How does Scalenut’s SEO Topic Research Report help you?

SEO Topic Research Report is a comprehensive document that provides valuable insights into the most relevant keywords and topics for your target audience. It is a roadmap for optimizing your website's content strategy, allowing you to make data-driven decisions that enhance your search engine rankings and drive more organic traffic. 

But having an SEO Topic Research Report is not enough. It is important to know how to analyze the data, identify opportunities, and devise an actionable plan to optimize your website's content and structure based on the provided insights. You must also know how to interpret and apply the findings to make the most of them.

How to make the most out of your SEO Topic Research Report?

First, head out to the Research section of the Editor and click to view the Detailed Report. The default overview on your screen will be Competition Overview, but you can also glance through the rest of them - like the Outlines, Questions, Statistics, Citations, and Key Terms. 

Here’s how you can use all the data to the best of your ability -

  • Study the Competition Overview to Form your Content Strategy

The Scalenut top page statistics table includes three columns for ranking positions - 1 to 10, 1 to 20, and 1 to 30. The stats in each column are the average of all the ranking URLs and not individual scores. Understand the metric trends to decide on a strategy for your content. This section helps you to learn from your competitors - what works for them and what doesn’t and to use it to improve your rankings.

  • Create a Structured, Informative Outline that meets the needs of your audience.

The ‘Outlines’ section is the most powerful section of the Scalenut SEO report that includes the basic framework of the web pages with the top spots in the SERP, along with their SEO Score. You can also sort these by their rank and SEO Score and use them to create the structure of your content.

If you want to add notes, keywords and references, you can also do that in the Content Brief section available on the right side of your screen.

But that’s not it - You can also add Frequently asked questions in this section. 

  • Understand user search questions and include it in your content to drive traffic.

The 'Questions' feature of the Scalenut SEO report is a powerful tool that assists you in identifying the queries your customers are asking about your primary keyword. This feature analyzes data from various platforms, including Quora, Google, and Reddit, and helps to gain insights into your target audience's specific questions, allowing you to optimize your content to address their informational needs effectively.

  • Boost your Credibility with Scalenut’s Statistics.

Scalenut's statistics section offers specific data points from high-ranking articles that can enhance your content. You can conveniently search through these statistics using the search box at the article's top right. By incorporating statistics into your content, you can boost credibility and provide a more immersive experience for your readers.

  • Incorporate effective Citations to help improve your SEO Score.

Check your SEO report's 'Citations' section to identify the links commonly cited among the top 30 web pages. Incorporating these links into your content will enhance its credibility, instilling greater confidence in your website and the quality of your web page. You can view it all - anchor text, citation url, source url, rank. 

  • Insert Relevant Key Terms to Ace the Digital Space.

SEO Topic Research provides insights into relevant and high-performing keywords. This optimization helps you target the right audience and improve your chances of ranking higher in search engine results.

You can sort these key terms based on their frequency, importance, heading presence and missed usage. You can use these terms to make your content more comprehensive and discoverable. Additionally, you can also highlight the usage of these key terms in your article.


When you implement and follow these strategies based on the insights from our SEO topic research report, you can significantly amplify the impact of your SEO efforts. 

This heightened impact translates into improved visibility for your website, making it more likely to appear prominently in search engine results. 

As a result, you can expect to experience a substantial increase in organic traffic, with a steady stream of qualified visitors who are genuinely interested in what you offer.