How to create different Copywriting Frameworks with Marketing copywriter?

What is a Copywriting Framework?

A copywriting framework is a structured approach or formula that guides the creation of persuasive and engaging content. 

Copywriting (Frameworks) Templates

• Attention Interest Desire Action (AIDA): Create compelling copy that grabs attention, builds interest, sparks desire, and drives action.

• Problem Agitate Solution (PAS): Address a problem, intensify the need for a solution, and present your offering as the answer.

• Before After Bridge (BAB): Highlight the audience's current state, showcase the desired outcome, and connect the two with your solution.

• Feature to Benefit: Transform product features into customer-centric benefits to emphasize value effectively.

Copywriting Frameworks Templates - A Sample Walkthrough

Here is how you can create content effectively using any of the above copywriting frameworks - 

STEP 1

Select ‘Marketing Copywriter’ available in the Scalenut navigation panel. 

STEP 2

You can find Copywriting (Frameworks) in the Templates section. Select it from the categories available or search for it from the search bar.

STEP 3

Choose the template you want to work with. For example, you want to use the ‘Feature to Benefit’ template. Start by tapping on it. 

STEP 4

Enter your brand name, description of the product/service and set the tone. Then, click on ‘Generate.’

Please note: 

If you like one or more of these results, you can click on the respective ‘Add to Editor’ option for them to be added. 

Or, you can click on the ‘Generate More’ button if you would like to review more results for the same purpose. Once satisfied with the result, add it to the editor. You can use it as it is or edit it per your needs and requirements.