How to Create a Content Brief and Use it to Create Long-form Articles?
Content briefs help ensure your content speaks directly to your audience—no matter where they are.
Creating content that resonates isn’t just about great writing—it’s about relevance. To connect with audiences across regions like the US, India, or the UK, you need content that aligns with local context, search behavior, and digital habits.
A geo-aware content brief acts as a strategic blueprint—guiding structure, tone, keywords, references, and examples that reflect regional preferences. From headline styles to FAQs, it ensures your content speaks the language your audience actually uses.
Today, discovery happens everywhere—search engines, AI assistants, content aggregators. Scalenut’s Article Writer helps you build GEO-friendly briefs in minutes, so your content isn’t just optimized, it’s locally tuned and globally discoverable.
How to Create a Geo-Focused Content Brief Using Article Writer?
STEP 1
Log in to your Scalenut account and click on the ‘Article Writer’ option under GEO Core.
STEP 2
On the redirected screen, in the keywords field, enter your primary keyword along with any relevant secondary keywords. Next, select your target location, competition benchmark and click the “Create” button to proceed.
Once you click create, it will land on the context screen. You have to use the option at the top right corner - skip to editor.
STEP 3
Or, for any previously created report, click on the status to open the report and skip to the editor.
STEP 4
On the GEO AI Editor, you’d have all the information that it has gathered for your keyword. Simply head over to the Research tab available on the right panel.
STEP 5
The Research tab in the right panel unlocks valuable insights that support GEO-focused content creation. The Research tab includes: Key Terms, Competition, Questions,
Statistics and a Detailed Report. To get a comprehensive overview, click on the Detailed Report button at the top right.
STEP 6
You’ll see that your brief already comes with some suggested information like number of images to include, the ideal word count and the number of headings your blog should have.
STEP 7
To start with your brief, click on the outlines section. Then, click on ‘Copy to Clipboard’, and paste it on the editor.
STEP 8
In the Brief tab, you can easily create or adjust the content flow by clicking on any heading. Clicking allows you to edit the text directly, making it simple to customize the section to match your content goals.
STEP 9
You can also manually rearrange the headings by drag and drop to refine the structure, copy a heading for reuse, or delete it entirely if it no longer fits. To change H2 to H3, or vice versa, simply click on the desired option to make the switch.
These intuitive controls give you full flexibility to build a content brief that’s tailored, organized, and ready for execution.
STEP 10
Once your Outline is looking strong, you can switch to the Questions tab.
STEP 11
The ‘Questions’ tab is designed to help you understand the real queries and concerns of your target audience. It acts as a social listening tool by aggregating commonly asked questions from platforms like Google, Quora, Reddit, and other popular forums—all focused on your chosen topic.
These insights are incredibly useful for identifying what your audience is searching for. You can easily select relevant questions and incorporate them into your FAQ section to make your content more informative, engaging, and SEO-friendly. To add them to your Content brief as a FAQ, simply hover over your choice and click on ‘Insert as FAQ’.
STEP 12
Upon adding the question as FAQ, you’d see that it is now available under the FAQ section of your Content brief’s outline.
STEP 13
Next, move on to the Key Terms section. The ‘Key Terms’ tab is designed to give you an edge by surfacing the most relevant NLP-extracted terms used across top-performing content. Each term comes with strategic insights:
Frequency: How often the term is used in competitor content—critical for staying competitive.
Importance: A relevance score (out of 10) showing how essential the term is for generative engines to grasp your topic’s depth.
Heading: Signals whether the term is used in content headings—helping you align your structure with AI expectations.
You can also add your key terms - great for including branded phrases, long-tail queries, or emerging topics your audience cares about. This gives you full control over how your content is framed and interpreted by generative systems.
STEP 14
To ‘Add Additional Keyterms’ - click on it and type in the keyword. Once done, press enter.
STEP 15
Once you are done adding, click out of the Additional Keywords section. You can also remove the keywords from here by clicking on the cross beside each, in case you change your mind.
STEP 16
Next, if you want to add any reference, you can also do so here. Just click on ‘Add Reference’ and add the reference there.
STEP 17
If you wish to give any additional notes, you can add it in the ‘Additional Notes’ section.
STEP 18
To download the guidelines, you can simply click on ‘Download Guidelines’.
STEP 19
Or, if you wish to share it directly via the Scalenut editor, just click on the share option, and make your choice. You can either copy and share the read only link, or the edit access.
In either case, once done, click ok.
STEP 20
To start creating your content, click on ‘Back to Editor’
STEP 21
Once back on the editor, click on ‘Copy to clipboard’ on the outline and paste the outline on the editor.
STEP 22
To write for any of the headings, you can use the ‘Write Ahead’ feature. Just put the cursor where you want the AI to write, and it’d generate content for the same.
Research Tab: Strategic Insights for GEO-Optimized Content
The Research tab gives you everything you need to create content that ranks and resonates in an AI-first world.
Key Terms: NLP-extracted keywords ranked by importance and usage—ideal for semantic richness and AI visibility.
Competition: Analyze top-ranking articles to refine structure and positioning.
Questions: Discover real user queries from Google, Quora, and Reddit—perfect for FAQs and search intent alignment.
Statistics: Monitor word count, term usage, and structural depth for better optimization.
Detailed Report: Get a full snapshot of your content’s performance and improvement areas.
Equipping your content with regional signals, semantic depth, and structural clarity ensures it thrives across search engines and generative platforms.
Scalenut’s Article Writer empowers you to create briefs that are locally relevant, globally optimized, and strategically aligned for the future of discovery. The result is content that not only ranks—but truly resonates with the audience it's meant for.