Advice and answers from the Scalenut Team

Written by Scalenut

How to check a competitor's SEO Score?

To optimize your website for search engines, it's important to understand how your competitors perform in SEO. By checking their SEO score, you can gain valuable insights into their strategies, identify areas for improvement, and measure your efforts against theirs. 

Factors like keyword targeting, on-page optimization, backlink profile, content quality, and website performance are all key factors to evaluate. 

This article will provide effective methods and tools to check and analyze your competitor's SEO score, giving you the intelligence to make informed decisions and stay ahead of the competition.

What is SEO Score and how does it affect Competition?

An SEO score measures or evaluates how well a website or webpage is optimized for search engines. A website's SEO score determines how well it is optimized for search engines. A higher score means better visibility, higher search rankings, and increased organic traffic.

In terms of competition, SEO score plays a significant role. This is because websites with higher SEO scores generally have an advantage when competing for search engine rankings. 

A strong SEO score indicates that a website effectively meets search engine guidelines and provides valuable content to users, making it a formidable competitor in the digital space.

Having difficulty checking a competitor's SEO Score? 

Before writing an article, it is essential to conduct competitor research. We have placed the 'Competition' button in the 'Research' section to make this process more convenient for writers and content planners. This button provides insights from the top 30 competitor pieces, allowing you to identify gaps your competitors may be missing. Follow these simple steps to evaluate your competitor’s SEO Score -


Navigate to the ‘Article Writer’ from your Scalenut Dashboard.


On the redirected screen, find the article you want to view the report for and click on its respective ‘Status.’

In this case, we want to view the SEO Research Report of the article ‘Scented Candles’, so click on ‘Editing in Progress.’


Click on the ‘Competition’ tab under the Research tab on the right panel. As you can see the SEO Score for the top two ranked articles are given beside each of the urls.


You can see the detailed article outline in the box for each top-ranking article by your competitors by just clicking on the ‘Expand’ option, as shown in the image. 

For example, if you want to ‘Expand’ for the #3 ranked article, this is what your screen will look like -

Click ‘Collapse’ when you are done and want to minimize the appearance of the article outline.

Further, if you want to read the article as well for a better understanding of the content, you can click on the ‘Read Article’ option at the end of an outline.


You can get the SEO score for up to 30 articles in this section. All you have to do is to click on ‘View More,’ and you will be able to access all the information you need to devise an effective and inclusive SEO strategy.

Please note: In this article, we have considered doing our research based on top 30 URLs for our primary keyword. You can customize it to top 10 or top 20 URLs as per your liking. The platform will then generate outputs for the same.