Advice and answers from the Scalenut Team

Written by Scalenut

Get the correct Keyword Density

This guide will explore the concept of keyword density in more detail and discuss why achieving the correct keyword density is important.

What is Keyword Density?

Keyword density is a crucial aspect of search engine optimization (SEO) that can greatly impact a website's online visibility and ranking. It refers to the number of times a particular keyword or phrase appears on a webpage in relation to the total number of words on that page.

Whether you're a seasoned SEO professional or just starting, this article will help you understand the importance of keyword density and how to effectively incorporate keywords into your content to improve your website's visibility and performance.

Why is it Important to Get the Correct Keyword Density?

Effective search engine optimization requires more than just incorporating relevant keywords onto a page. It is equally imperative to uphold the appropriate keyword density.

Here are some reasons why getting the correct keyword density is important:

Helps with SEO: Search engines use keyword density as a ranking factor to determine a webpage's relevance to a particular search query. A correct keyword density can improve a page's ranking in search results and drive more organic traffic to the site.

Avoids Keyword Stuffing: Keyword stuffing, or the practice of unnaturally cramming keywords on a page, is a black hat SEO technique that can lead to penalties or even a ban from search engines. By adhering to the correct keyword density, website owners can avoid the temptation to engage in this unethical practice.

Improves Readability: A page with too many keywords can be difficult to read and understand, leading to a poor user experience. By using keywords naturally and in the correct density, website owners can improve the readability and user-friendliness of their content.

Getting the correct keyword density is crucial for improving search engine rankings, avoiding penalties, and creating a better user experience.

How do you Get the Correct Keyword Density?

After completing your article's first draft, you should check the SEO Score of your content in the editor. You can do this by going to the 'Optimize Section' on the right-hand side, where you will find the average and top scores for the article and the suggested SEO score. Aiming for a score as close to the top as possible is important, or at least to match the suggested SEO score

There are 9 parameters that govern the SEO Score of an article. In this blog, we are going to discuss the ‘Keyword Density’ and how you can achieve it in your work.

Sticking to the suggested number of keywords and their estimated usage our editor displays can help achieve a good SEO Score.

For example -

  • The frequency of any keyword should not be more than 2%

meditation | 5.7%

To achieve the correct keyword density, simply follow the provided suggestions. If a keyword falls below the recommended range, increase its usage; if it exceeds the range, reduce it. It's also helpful to include any missed keywords.

Had there been a major issue, the ‘Fix It’ module would have assisted you in working on your keyword density. In this case, there are no major errors. Hence, one cannot see the ‘Fix It’ module here.

Note -

Symbols are useful for communicating the level of attention required for instruction or task.

  • Red cross = Major issue needing immediate attention
  • Orange tick = Minor issue or opportunity for improvement
  • Green double tick = Perfection. 

Ready to learn more about the important parameters for SEO? Head over to our next blog post to dive into the details!