Advice and answers from the Scalenut Team

Written by Scalenut

Generate Appropriate Meta Tags

Understanding the different types of meta tags is crucial for optimizing your website's visibility, relevance, and click-through rates.

This article aims to help improve search engine optimization (SEO) and social media presence by generating suitable meta tags for a web page. We will discuss the most effective ways to create these tags and provide examples of how to implement them.

What is a Meta Tag?

Meta tags are snippets of HTML code that provide information about a web page to search engines and other programs that crawl the internet. Although not visible to website visitors, tags are essential in determining how a page appears in search results and social media previews.

Understanding the different types of meta tags, including title, description, keyword, and robot tags, is crucial for optimizing your website's visibility, relevance, and click-through rates. By optimizing these tags, you can attract more traffic and engagement, ultimately leading to greater success for your website.

Why is it Important to Generate Appropriate Meta Tags?

Appropriate meta tags are essential for a multitude of reasons.

  • Search Engine Optimization (SEO): Meta tags are crucial for ranking in search results. They help  improve visibility and drive organic traffic.
  • Social Media Optimization (SMO): Meta tags affect how web pages appear on social media. Optimising them enhances visual appeal, shareability, and traffic.
  • User Experience (UX): Clear and descriptive meta tags help users understand page content before clicking, enhancing their website experience.

It's crucial to ensure that the meaning of the text remains unchanged and that no new information, additional sentences, or vital details are missing.

How do you Generate Appropriate Meta Tags?

After completing your article's first draft, you should check the SEO Score of your content in the editor. You can do this by going to the 'Optimize Section' on the right-hand side, where you will find the average and top scores for the article and the suggested SEO score. Aiming for a score as close to the top as possible is important, or at least to match the suggested SEO score

There are 9 parameters that govern the SEO Score of an article. In this blog, we are going to discuss the ‘Meta Tags’ and how you can generate them.

For example -

  • Current meta title length is 41 char(s). Suggested is 1 - 60 char(s)
  • Primary keyword should be present in the meta title
  • Current meta description length is 89 char(s). Suggested is 120 - 175 char(s)
  • Primary/Secondary keyword(s) should be present in the meta description

You can either work on our recommendations manually or take the help of our newly launched feature, ‘Fix It.’ - your magical content optimization wand.  All you need to do is click on ‘Fix It’ and it will redirect you to a suggestion screen.

Let’s say, there is an error in the Meta Description. The Section Score section displays it on your screen under the ‘Meta Tags’ tab. 


You can either work on our recommendations manually or take the help of our ‘Fix It’ feature.


In this case, the existing meta description is not meeting the SEO standards. You can see it being striked off by our tool. The suggested meta description is given below in blue.

If you agree to the suggestion, click ‘Add,’ and the tool will change it. But if you don’t, click ‘Dismiss’ and move on to the next suggestion.

Once optimized, this is how your screen will look -

Note -

Symbols are useful for communicating the level of attention required for instruction or task.

  • Red cross = Major issue needing immediate attention
  • Orange tick = Minor issue or opportunity for improvement
  • Green double tick = Perfection. 

Ready to learn more about the important parameters for SEO? Head over to our next blog post to dive into the details!