Content Audit: Overview and Working

What Is a Content Audit?

A content audit is an in-depth analysis of your website’s content to assess its performance, quality, and relevance.

 It involves examining the pages of your domain to understand what’s working, what needs optimization, and what can be eliminated.

 The goal is to boost search visibility, user engagement, and conversions.

Why Perform a Content Audit?

• Identify Content Gaps: Pinpoint topics or keywords your current content doesn’t cover.

• Enhance SEO: Improve rankings by aligning your content with current SEO trends.

• Boost User Experience: Deliver more relevant and engaging information to your audience.

• Streamline Resources: Remove or update redundant, outdated, or low-performing content.

How to use the Content Audit?

STEP 1

Select the ‘Content Audit’ module from the left navigation panel, and connect the domain with GSC to get started.

STEP 2

Once you’ve connected the GSC, select the domain, and country and then select the pages.

STEP 3

You can either select the ‘Top 100 Pages by Traffic’ recommended or manually select the pages you want to create the audit for. 

STEP 4
If you’d like to select the pages manually, just select the tick box beside the Page URL. Once done, close the panel. Or, you can also directly select the option for ‘Top 10/ Top 50/ Top 100’ from the top bar.

STEP 5

Once satisfied with the selection of pages, whether manually or recommended, simply click ‘Create Content Audit.’

STEP 6

Please wait while we analyze and give you all the data associated with the selected pages.

STEP 7

In this case, we have selected the ‘Top 50 Pages’ to do the content audit for. 

• SEO Score: The SEO score of the page for the primary keyword.

• Traffic: Compare the website impressions in the last 28 days to the traffic change for the previous month. 

• CTR (Click-Through Rate): CTR is calculated based on the ratio of traffic to impressions on the page.

• Impressions: The number of times your page appears in search results.

• Position: The ranking of your page in search engine results for primary keyword.

Note: You can click on the toggle to view the URL of the particular page. Or, utilize the filter and search option.

STEP 8

You have the option to add or delete the pages. 

To delete a specific page, select the page/s, and click on the ‘Remove Selected’ option.

STEP 9

Similarly, in case you wish to add more pages, click on ‘Add Pages’.

STEP 10

Select the pages you want to add, and then click on the ‘‘Update Pages’.

STEP 11

Next, you can switch the tab from ‘Pages’ to ‘Ranking Opportunities.’ These pages have the greatest potential for rapid traffic growth in the least amount of time. Optimize the SEO Score to maximize traffic for these pages.

STEP 12

Based on the data available, if you wish to optimize any page, just hover over it and click the Optimize button. You’d be redirected to the Content Optimizer.

STEP 13

You can also add multiple domains by clicking on the ‘Manage Domain’ option.

STEP 14

You can add a new domain by clicking on ‘Add New Domain’