AI Visibility: Brand Monitor User Guide

The Brand Monitor is your strategic command center for Generative Engine Optimization (GEO). While traditional SEO focuses on "blue links," the Brand Monitor tracks your "Machine Trust"—the frequency and authority with which AI models (like ChatGPT, Perplexity, and Claude) recommend your brand to users.

Use this module to benchmark your performance against competitors, identify which AI engines favor your brand, and measure your overall dominance in the conversational search landscape.

1. High-Level Performance Metrics

The top of the Brand Monitor dashboard provides four key performance indicators (KPIs) that quantify your brand’s presence in AI responses.

Visibility Score

• What it is: A percentage-based score representing how often your brand appears in AI-generated answers compared to your competitors.

• The Logic: A higher score indicates a stronger and more frequent presence across all tracked AI Engines.

• Strategic Use: Monitor this score after major content updates or PR campaigns to see if AI models are "learning" about your brand and including it more frequently in their knowledge sets.

Visibility Rank

• What it is: Your brand's numerical position (e.g., #1, #2, #3) based on your overall Visibility Score among all tracked competitors.

• Pro Tip: Click the Expanded View to see the full leaderboard. This helps you identify "stealth competitors"—brands you may not have initially tracked but that the AI considers authoritative in your space.

Average Position

• What it is: This tracks where your brand is ranked within the AI-generated list or response.

• How to read it: Unlike traditional metrics, a lower number is better. Being the first brand mentioned (#1) is the ultimate goal.

• Visualization: This can be toggled between Line charts (for trend spotting) and Bar charts (for direct competitive snapshots).

Average Position Rank

• What it is: Your ranking compared to competitors based specifically on your Average Position performance across all AI Engines.

• Strategic Use: This highlights who consistently secures the "top spot" in AI conversations. If your Visibility Score is high but your Position Rank is low, it means the AI knows you but doesn't yet prioritize you as the primary recommendation.

2. Measuring Brand Dominance

The Share of Voice (SOV) section moves beyond simple mentions to show you how much of the total "market conversation" you actually own.

Share of Voice

• Definition: The percentage of total AI responses where your brand is mentioned.

• Why it matters: This is the primary metric for measuring brand dominance. It represents your "piece of the pie" in the AI ecosystem.

• Visualization: Viewable in a Line chart (to see growth over time) or a Pie chart (to see the current market share breakdown).

Share of Voice Rank

• Definition: Your specific rank among all tracked brands based on your Share of Voice percentage.

• Pro Tip: Click Expanded View to see which specific competitors are gaining ground or where you are successfully eating into their market share.

3. Advanced Diagnostic Tools

Use these tools to dive deeper into where you are winning and which topics need more attention.

Visibility Heatmap

The Heatmap provides a granular, color-coded grid that allows you to compare your brand's performance across individual AI Engines (such as ChatGPT, Perplexity, and Google AI Overviews).

• Static Engine View: The heatmap displays a set of AI Engines as the columns, allowing you to see your standing across different models simultaneously.

• Toggle by Competitor: Use this view to see a side-by-side comparison of your brand versus your tracked rivals across all engines.

• Toggle by Theme: Switch to this view to see how your visibility shifts depending on the industry topic or product category (e.g., comparing your performance in "CRM Software" vs. "Sales Automation").

Optimization Hint: Use the metric filters to toggle the heatmap data between Visibility Score (how often you appear) and Average Position (how high you are ranked). This helps you identify if a specific AI engine consistently prefers a competitor for a certain theme, signaling a need for targeted content optimization.

Visibility Rankings

This section shows exactly which brands rank for which specific Theme and Prompt.

• Identification: Use this to identify your Topical Strengths (themes where you dominate) and Topical Gaps (themes where you are invisible).

• Interaction: Click on any specific Theme to see a drop-down of every related Prompt (the actual user questions) that is currently driving your data.

4. Step-by-Step Optimization Workflow

To get the most out of the Brand Monitor, follow this routine:

1. Analyze the SOV Pie Chart: Identify if a specific competitor has seen a sudden surge in mentions.

2. Evaluate the Heatmap by Competitor: Look for areas where your brand's visibility is lower than rivals across specific engines.

3. Cross-Reference by Theme: Toggle the Heatmap to "Themes" to see if you are losing visibility in specific topical areas.

4. Check the Average Position Trend: Monitor if your ranking within responses is improving (moving toward #1) or slipping.

5. Drill Down into Visibility Rankings: Find the specific Themes and Prompts where your rank is low. These are your high-priority targets for the Recommendations module.