AI Traffic Monitor: Track how AI Bots engage with your website
As artificial intelligence (AI) continues to reshape how users discover and consume content online, your website’s visibility in AI-generated answers, summaries, and recommendations is more important than ever.
Traditional web analytics tools show how human users interact with your site — but they tell you nothing about AI crawlers like ChatGPT, ClaudeBot, or PerplexityBot. That’s where AI Traffic Monitor, a powerful feature in GEO Watchtower, comes in.
This guide will walk you through everything you need to know — what AI Traffic Monitor does, why it matters, how to enable it, and how to get the most from its real-time insights.
What is the AI Traffic Monitor?
AI Traffic Monitor is a specialized analytics tool that reveals how major AI models engage with your website. It tracks AI crawlers — the bots that large language models use to gather content — and shows you what they’re accessing, when they’re visiting, and how often they return.
Unlike traditional analytics platforms, this tool is designed specifically to give you visibility into the AI layer of web traffic. You’ll know which content LLMs are consuming, which bots are indexing your pages, and how your site fits into the new AI-driven content ecosystem.
Why AI Traffic Monitoring Matters
Today, being discovered online means more than just showing up in Google’s top results. AI chatbots, voice assistants, and LLM-integrated search platforms are now a primary way users get information — and they often cite or summarize web content.
If these models aren’t indexing your site or can’t understand your content structure, you risk being invisible in this next wave of discovery.
AI Traffic Monitor helps you:
Track how frequently AI bots visit your website
Understand which content they’re accessing the most
Monitor trends over time to detect changes in engagement
Identify missed opportunities for better visibility in AI results
Align your website’s structure and content to be more accessible to LLMs
This is an essential part of Generative Engine Optimization (GEO) — the emerging practice of optimizing content for LLMs, not just traditional search engines.
How to Enable AI Traffic Monitor
To begin tracking AI bot traffic, you’ll need to connect your domain to GEO Watchtower through Cloudflare.
Once connected, the AI Traffic Monitor dashboard will begin populating with real-time insights — showing how and when different AI models engage with your content.
Need help connecting Cloudflare?
Follow this step-by-step setup guide:
How to Integrate GEO Watchtower with Cloudflare for AI Traffic Monitoring
Understanding the AI Traffic Monitor Dashboard
Once activated, the dashboard provides a detailed breakdown of how AI bots engage with your website content.
AI Visit Trend
This section shows a timeline graph of AI visits to your website over time. The graph displays:
A blue line for AI visits (e.g., ChatGPT, Claude, Perplexity)
A green line for human visits that originated through AI interfaces
The x-axis shows the time intervals
The y-axis reflects the volume of visits
Use this data to identify spikes or dips in AI crawler activity. This helps you assess whether new content is being picked up and how often bots are returning.
Top Sources
This section displays the AI platforms and bots accessing your site. You’ll see information such as:
The platform sending the traffic (e.g., OpenAI, Google, Perplexity)
The specific bot name (e.g., OAI-SearchBot, ClaudeBot)
The bot type — whether it’s a search engine crawler, AI assistant, or content scraper
Number of visits per bot
Change - Shows how bot traffic has increased or decreased since the last refresh
You can switch between AI traffic and human traffic views or compare them side by side to analyze differences.
Top Pages
Here, you’ll find a list of the most frequently visited pages on your website by AI bots. For each page, you can view:
The page URL
Number of AI visits
The last time the page was indexed by a bot
Whether traffic to the page is trending up or down
If your key content (such as product pages or blog posts) doesn’t appear here, it may need better internal linking, clearer structure, or updated metadata to make it easier for bots to crawl and index.
Summary Metrics
At the top of the dashboard, you’ll see key performance indicators:
Total AI Visits — All visits made by AI bots
Total Human Visits — Visits from users coming through AI search or responses
Pages Indexed — Number of unique pages accessed by AI bots
These metrics offer a quick snapshot of how AI bots are interacting with your website as a whole.
Best Practices for AI Visibility Optimization
To make your content more accessible and attractive to AI bots, follow these optimization tips:
Regularly update your content to ensure freshness and relevancy
Structure pages clearly, with logical headings and internal links
Use schema markup to help LLMs interpret your content accurately
Ensure your robots.txt file allows AI bots to access important pages
Monitor prompt coverage within GEO Watchtower to align with AI discovery trends
Team Use Cases for AI Traffic Monitor
AI Traffic Monitor provides valuable insights across departments:
SEO teams can verify that important pages are being crawled by LLMs
Content teams can identify which blog posts or resources are attracting AI attention
Product marketers can ensure that feature pages are visible in AI-driven responses
Brand managers can track if brand narratives are being referenced in generative outputs
Start Tracking AI Traffic Today
AI-driven discovery is already changing how people find, trust, and interact with online content. With AI Traffic Monitor, you’ll know exactly how your website is performing in this new environment — and where to focus your efforts next.
To get started, head to the AI Traffic Monitor tab in your GEO Watchtower dashboard and follow the instructions to connect with Cloudflare.